IPREX Expands Italian Operation As Imageware Joins

IPREX Expands Italian Operation As Imageware Joins

One of Italy’s largest independent communication firms, Imageware, has joined IPREX – the worldwide corporation of independent public relations and communication firms. Imageware joins Lead Communication to provide a comprehensive IPREX service in the Italian market.

In New Zealand, IPREX is represented by Auckland-based Pead PR.

Based in Milan, Imageware employs more than 40 professional staff in two divisions:

• PR, digital PR & media relations
• Corporate identity, graphic design, editorial services.

In addition, the firm has two subsidiaries, IMG Internet and Hi-comm, dedicated to web design & web marketing and events management.

Imageware has built an excellent reputation over 25 years and works with world-class clients including Adobe, Amadeus, Beiersdorf, Bridgestone, Canadian Solar, Honeywell, General Electric, Microsoft, Roche, SAP, The Walt Disney Company and Unisys.

According to Marco Franceschi, President of Imageware: “The Italian market is one of the most important in Europe and joining IPREX is for us an additional step toward the internationalization of our structure and our business. Thanks to IPREX we will be able to advise companies of all our target markets and with a global offer.”

IPREX President EMEA Christian Hannestad (The Communications Business, Edinburgh) said: “We’re delighted to welcome another outstanding firm with a strong market position to the IPREX EMEA team. With 35 offices across the region we are seeing an increasing amount of collaboration between partners, and Imageware’s experience and expertise fit well with Lead Communications and the wider network.

“They will enjoy working alongside their peers in some of the most successful independent PR firms in the world.”




About IPREX

IPREX is one of the world’s major corporations of independent public relations and communication firms. Founded in 1983, its 69 partners have 103 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$182m. Its 1,300 professionals provide a comprehensive range of services for some of the world’s most successful companies.

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