Scoop  Business

NOTABLE RESULTS:
- Breakfast audience is up month-on-month while Firstline audience is down MOM
- ONE News continues its share increase in 25-54 – now has 34% share of target demographic
- 3 News continues its share slide in 25-54 – now has less than 25% share of target demographic
- The Nation is second lowest rating news and current affairs show. Just ahead of Te Kaea but behind Native Affairs

AVERAGE TELEVISION NEWS VIEWERSHIP FOR SEPTEMBER 2011

TV ONE		TV3
AMP Business	37,310
Breakfast	142,250	Firstline	32,390
ONE News Midday ONE News 4:30pm	128,460 120,480	3 News at Twelve	25,650
ONE News	701,060	3 News	320,580
Close Up Tonight Fair Go Sunday Q+A	525,670 162,100 578,030 564,980 86,690	Campbell Live Nightline Target 60 Minutes The Nation	232,410 135,200 348,590 260,410 12,597

TV ONE MTS

Te Karere Marae Inv

53,280 57,250

Te Kaea Native Affairs

6,920 23,740

Source: Nielsen TAM (Measurement: All people 5 years and over – average daily audience nationwide – reported in thousands of people)

ENDS

[Scoop note: these figures have been disputed]

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