Christmas comes early with the launch of “CANON ISLAND”

MEDIA RELEASE
4th November 2011

Christmas comes early with the launch of “CANON ISLAND”

With less than eight weeks till Christmas, Canon New Zealand announces its much anticipated Christmas campaign Canon Island this week.

Building on the success of its 2010 promotional activity, Canon is launching a creative brand experience offering consumers the chance to win $500* three times daily plus tickets on a once-in-a-lifetime trip.

Canon Island is a first for the brand and expects to significantly boost sales. Available through Canon’s retailers, the promotion is one of the biggest competitions Canon has ever launched and aims to incentivise and reward consumers.

Canon shoppers purchasing $90 or more worth of Canon New Zealand and Australia products in one transaction can enter the prize draw - which will see the winners whisked away on an all expenses paid VIP trip to a yet to be revealed exotic Australian island. Entries can be made online via the Canon New Zealand website www.canon.co.nz/en-NZ/canonisland Canon Australia website, www.canon.com.au/canonisland, or by scanning the QR code on the entry form.

This exclusive offer is only available in New Zealand and Australia, and shoppers will benefit from the promotion at authorised Canon retailers. The Canon Island competition kicks off this week, with entries closing on Monday 16 January 2012 and the excursion taking place in March 2012.

Two lucky Kiwis will take one friend each and join the Australian winners to embark on an exclusive three day adventure on a mysterious island. The trip will be jam-packed with awe-inspiring activities promising to take guests on an ultimate adventure; from exotic Arabian Nights to the deep sea exploration of an Underwater Paradise and a colourful Carnivale Circus.

“Here at Canon, we want to inspire consumers to capture life’s unforgettable moments but also reward them for choosing Canon. So what better way to do this than give away a truly original Canon experience that money simply can’t buy,” says Kim Conner, General Manager – Consumer Imaging, Canon New Zealand.

“Last year, it was a jet plane. This year, we’re taking over an island. We can’t disclose all the details just yet, but shoppers can rest assure that the Canon Island competition will be well and truly worth the wait.”
As well as winning two tickets to Canon Island, with each prize valued up to a total of NZD $15,000, the promotion will give consumers three chances daily to win up to $500, bringing the entire prize pool to over $800,000 across both nations.

For more information about the promotion, including full terms and conditions, ask your sales representatives in-store at a local authorised Canon retailer.

Permit numbers: NSW: LTPS/11/7968, ACT: TP11/3509, VIC: 11/1839, SA: T11/1822

* Gift card prizes (3 per draw): 231x $500 gift card/cheque.
Winners who purchase from selected Eligible Resellers will win a gift card from that reseller. Winners who purchase from other resellers will win a cheque.

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