Bürgen® Supporting Movember for Men’s Health

Bürgen® Supporting Movember for Men’s Health

Auckland, 15 November, 2011 - Bürgen®, the makers of Grains and Barley for Men’s Wellbeing have embraced the spirit and cause of Movember.

For the month of Movember, formerly known as November, Bürgen® will donate ten cents of every loaf sold to support Movember. The Movember campaign aims to raise awareness of Men’s health and wellness and Bürgen® Assistant Brand Manager, Amber Stanton says the messaging is a perfect fit for the Men’s Wellbeing formulated bread.

Just as Movember takes an all encompassing view on Men’s health and wellbeing so too does Bürgen®. Developed by nutritionists and crafted in New Zealand for more than 20 years by Master Baker Doug Leighton, Bürgen® supports men’s health and wellbeing in five ways:

• Soy isoflavones to help support prostate health
• Protein for muscle strength
• Omega 3 ALA for heart health
• Selenium is a vital antioxidant for men’s wellbeing
• Low GI for sustained energy

Public awareness campaigns such as Movember offer a timely and engaging opportunity for Men to take stock of their health. Well known Sports Doctor, John Mayhew highlights heart disease and cancer as being the main risk areas for men. He advocates regular check ups and reviews of family history, smoking status, diet, blood pressure, cholesterol, diabetes and cancer risk assessment, especially for prostate in men over 50 years old. Dr. Mayhew advises “a good, well balanced diet, regular exercise 4-5 times per week, non smoking and no limited alcohol intake to a maximum of 2-3 drinks per day with 1-2 alcohol free days per week and regular well-man check ups with your GP” as being key to looking after your health and wellbeing.

In terms of dietary advice, Dr. Mayhew recommends a broad, well balanced diet that is reduced in saturated fats, high in fibre and contains 3-4 vegetable and fruit serves to day along with a good intake of fluids.

Dr. Mayhew confirms men are the “weaker sex, living on average, 7 years less than women.”

Men need to take ownership of their health, monitor their weight, smoking, drinking and have a relationship with their GP.

Whilst men are generally becoming more aware of their diets, exercise habits and healthy lifestyle options, there is still some way to go in terms of taking a more active role in their wellbeing, says Dr. Mayhew. “The she’ll be right attitude’ is still prevalent amongst many New Zealand men and changing this is the first positive step toward achieving long term health and wellness goals for Kiwi men.

Bürgen® Assistant Brand Manager, Amber Stanton says that specialty health and wellbeing breads such as those in the range that include Weight Management, Women’s Wellbeing and Men’s Wellbeing are experiencing strong growth with the hope that partnering with awareness campaigns such as Movember goes some way to improving the overall wellbeing of men.

nz.movember.com
www.burgen.co.nz

ENDS

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