Cool running and cycling with Icebreaker this summer

Media Release
21 November 2011

Cool running and cycling with Icebreaker this summer

Be seen for all the right reasons with the new range of bright, eyecatching colours from Icebreaker. The latest shades from the Spring/Summer 2012 Technical Sport range will have the hearts of runners and cyclists racing – and then there’s the extra functional features!

With bright, eye catching colours, the latest shades from the Spring/Summer 2012 Technical Sport range will have the hearts of runners and cyclists racing. Even if the gym is more your style, you’ll still enjoy the extra functional features!

Continuing to follow key international fashion trends, this season is all about colour blocking and stark contrasts. Core colours for this season’s womenswear include Tropic, Cerise and Citrine - on their own or paired with contrast detailing, each make a strong statement.
Women will want to run even further in the new Tropic Icebreaker GT’s popular Rush Bra (RRP $69.95) - who knew you could improve on classic black?! Featuring a set-on band under the bust for extra support plus racerback styling, you’ll be sure to make the most of any opportunity to get outside for a run this season in this cool new colour.

And for all the cyclists out there, you haven’t been forgotten with the new Sleeveless Rhythm Jersey (RRP $159.95) in gorgeous Cerise being another new addition to the range. Zip neck and handy rear cargo pockets play a functional role while prints inspired by nature are bound to have you standing out in the peloton.

For men, Cajun, Force and Carbon give an option for those who embrace colour and also those who prefer more neutral shades.
The new Quest series will get them revved up and ready to run. The range of tops include the Short Sleeved Quest Crewe (RRP $129.95), Short Sleeved Quest Zip (RRP $139.95) and Long Sleeved Quest Zip (RRP $169.95), so keeping cool when pounding the pavement or running the local track in the heat of summer won’t be a problem.

For cycling, the new updated SS Cadence Jersey (RRP $179.95) in hot Cajun, and the SS Team Jersey in Volt (RRP $179.95) come with zip neck collar, reflective piping and handy tire pump pocket, providing everything a competitive cyclist needs for race days or leisurely weekend club rides.

All Icebreaker bike jerseys are made using 97% premium merino with 3% LYCRA® to ensure a perfect fit and even faster drying time.

Like every Icebreaker garment, the Technical Sport range of technical, lightweight and breathable garments are created to keep you cool and prevent clamminess in all temperatures by evaporating moisture vapour before it becomes sweat, ideal for when you are in the gym or exploring the great outdoors.

With eyelet fabric for extra venting, cord management systems and a handy back stash pocket, the Icebreaker Technical Sport range is a wardrobe ‘must have’ for the active Kiwi.

To find out more about Icebreaker’s Technical Sport range, visit www.icebreaker.com for more information.

ENDS

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