Talley’s Alarmed at Consumer Misconception
Talley’s Alarmed at Consumer
Misconception
Bob Darragh National Sales Manager for Talley’s Frozen Foods expressed concern today that New Zealand consumers continue to be confused about what’s local and what’s not.
His concern follows a recent Herald investigation that found consumers are unaware that Talley’s is the only 100% New Zealand grown frozen vegetable brand available in Supermarket freezers.
http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10768919
A Lack of mandatory Country of Origin Labelling is a cause of this misconception.
“Kiwis continue
to be confused and misled by the lack of strong and honest
labelling laws in New Zealand. That vacuum hurts local
producers and consumers alike – its time Government got
serious about supporting its primary industries and growers
and made a stand on CoOl”
Country of
Origin Labelling on food is voluntary in New Zealand. Food
items are simply required to state if they include local
and/or imported ingredients but not the quantity or origin
of each.
All of Talley’s frozen vegetables are grown
and processed in rural New Zealand.
“Like most
NZ consumers we strongly support the consumer’s right to
know where their food is coming from and believe Country of
Origin Labelling should be mandatory “ Mr Darragh
said
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