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EMC Drives Evolution Of Big Data Analytics And Business Agility With New Greenplum Unified Analytics Platform

New platform combines co-processing of structured, semi-structured and unstructured data with workflow productivity engine to boost collaboration among Data Science and Customer Insights teams

Auckland – 8 December 2011 (Embargo lifts at 1pm on Thursday 8 December, 2011)

EMC Corporation today unveiled the industry’s next-generation platform to support Big Data analytics—the new EMC Greenplum Unified Analytics Platform (UAP).

Greenplum UAP is a single, unified data analytics platform that can support any analytics tool to facilitate the discovery and sharing of insights from Big Data, in turn enabling business to extract more value from data than ever before.

The new platform fuses three Greenplum products into the industry’s only unified offering to support Big Data analytics: 1) the award-winning EMC Greenplum database for structured and semi-structured data; 2) the Enterprise Hadoop offering EMC Greenplum HD, for the analysis and processing of unstructured data; and 3) the new EMC Greenplum Chorus 2.0, which acts as a productivity engine for data-savvy analytical teams.

Nigel Peach, Regional Director, Australia and New Zealand of Greenplum, a division of EMC, says there are many trends that come and go, but Big Data analytics is here to stay.

“There’s no mistaking it, the Big Data era has arrived. Everyone is talking about it, everybody wants to do it, but not everyone knows how to get started. Most of today’s business data resides in unrelated databases. Companies are looking to pull this together and complement this data with third party data sources, including data from social networks. Greenplum offers the ability to combine and analyse this disparate data into a unified “Big Data Analytics” platform to offer valuable new customer insights for increasing bottom line contribution or reducing business risk.”

“Businesses need to think about unlocking the potential of their data. With the introduction of the EMC Greenplum Unified Analytics Platform, EMC is delivering the keys to help organisations extract maximum value from vast amounts of data in near real-time to create more agile, customer-savvy businesses,” continued Peach.

Traditional business intelligence (BI) tools typically crunch numbers to report on what has happened retrospectively with the hope these insights will remain relevant in the future. The new Greenplum UAP enables near-time analytics for forward-looking business intelligence.

The results include greater customer intimacy and responsiveness, highly agile operations, faster time-to-market and new value creation. Increasingly many companies are preparing to bring these capabilities into their organisations and start reaping the benefits of “Big Data” analytics.

Why a Unified Platform?
Due to technology limitations, many companies approach Big Data analytics as a “departmental science project”. This prevents the broader organisation from taking advantage of all of their data, systems and people to become more data-driven and competitive. Leading organisations know that if they are going to keep pace with the rapidly evolving data landscape, they must quickly evolve their business intelligence infrastructure with Big Data technologies and embedded analytics at the core of every key business process.

Greenplum’s unified/non-monolithic approach to Big Data analytics leverages all of an organisation’s data—structured, semi-structured and unstructured—and includes next-gen tools to empower the data scientist and other data professionals who are increasingly part of the customer insights team.

To ensure that the people who work with the data are able to collaborate and be as productive as possible, EMC Greenplum Chorus has been introduced. This meets the market requirement for a single interface for all an organisation’s business analytics data coupled together with virtual databases for exploration, innovation and social collaboration.

By providing the foundation for organisations to become data-driven and develop a data-centric culture, Greenplum UAP helps organisations realise the full promise of business agility in the era of Big Data.

Greenplum UAP will be available in the first quarter of calendar 2012

Additional Resources

• Connect with EMC via Twitter, Facebook, YouTube, LinkedIn and Greenplum
• For the latest industry news, research, webcasts and use cases covering big data, analytics, and the data scientist community visit the Greenplum Media Center
• Read about updates to Greenplum Database 4.2
• EMC Delivers Industry’s First Unified Big Data Analytics Appliance

Greenplum, a division of EMC
Greenplum, a division of EMC, is driving the future of Big Data analytics with breakthrough products that harness the skills of data science teams to help global organisations realise the full promise of business agility and become data-driven, predictive enterprises. The division's products include Greenplum Unified Analytics Platform, Greenplum Data Computing Appliance, Greenplum Database, Greenplum Community Edition, Greenplum HD and Greenplum Chorus. They embody the power of open systems, cloud computing, virtualisation and social collaboration—enabling global organisations to gain greater insight and value from their data than ever before possible.

About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

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