Business Keeps Seniors Safe on the Road

Media Release

December 16 2011

Business Keeps Seniors Safe on the Road

New Zealand road fatalities in the 60+ age group are exceeding those for the group which are widely regarded as the highest risk, according to this month's NZ transport Agency report. And as the aged population continues to increase, so too will the fatality rates.

NZTA states that the total number of road fatalities up to 30 November this year for 60+ group was higher in 2010 and 2011 than the 15-19 and 20-24 year groups. These facts are disturbing said Freedom Companion Driving owner Andrew Nichols, yet not surprising.

“Many older drivers are forced to stay driving just to be able to perform basic functions such as shopping, taking pets to the vet and attending medical appointments. Public transport offers limited options for the elderly, and those with special needs, taxis are expensive and the cost of keeping a vehicle on the road is steep for superannuitants, but they often don’t have much of a choice.“

Nichols established Freedom Companion Drivers in New Zealand last year to meet a burgeoning demand for a personalised driving service for those who may no longer have their drivers license but who don't want to lose their independence. Concerned family of older adults are among the client base as are parents who want their children picked up from school or delivered to after school activities safely and with he same friendly face each time. To know that the same trusted driver will be there every time, wait during appointments and ensure the client is safely inside once home is a great reassurance for family of older adults and for parents he said.

“ There's a real need. Unless you're experiencing it, you don't understand how difficult it is," he said. "Car keys are a symbol of independence and freedom for Kiwis and it can be a devastating experience for those who lose the ability to drive. Healthcare and hair appointments are among the reasons senior citizens need transport. Going to church, attending family gatherings and running weekly errands also rank highly,” Nichols said.

Freedom Companion Drivers has appointed a New Zealand master franchise and has recently established an office in Australia.

“We're also looking to provide a wide range of home based services to our customers so we can cater to needs such as cleaning and in-home care under the trusted Freedom banner,” Nichols said.

“With the population of senior citizens in New Zealand set to nearly triple in coming years and the stresses on public transport services it's only going to get busier for us. Our biggest challenge right now is finding great caring, customer focused Kiwis with the right fit as franchisees. Our clients want someone they can relate to and rely on to take the stress out of their outings and provide a helping hand when needed,” Nichols said.

ENDS

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