Suzuki Swift Tops For Private Car Buyers In New Zealand

Press Release No: PRESS/AM12/04

Scheduled Release: 19 January 2012

Suzuki Swift Tops For Private Car Buyers In New Zealand

The Suzuki Swift is the most popular model for private new car buyers in New Zealand for the second successive year.

It was a clear leader in private new car sales last year, selling almost twice as many as its nearest rival, the Toyota Corolla.

The Swift captured 6.3 per cent of all private new car and commercial vehicle sales in 2011, with 1,546 registrations.

“Our best selling Swift is easily the most preferred car when people are spending their own money,” said Tom Peck, General Manager of Marketing for Suzuki New Zealand.

“Although the Corolla was the top seller in overall private and commercial or business purchasers, its private sales of 814 represented just 3.3 per cent of the private market segment for all new cars and commercial vehicles,” he said.

Just over 53 per cent of the 2,892 new Swift sales went to private buyers, while 19.5 per cent of Corolla purchasers were private sales.

The top eight favourite models among private buyers accounted for one quarter of all new motor vehicle sales last year.

The Swift has been Suzuki’s most popular model since 2005, and the best selling small car in New Zealand for a record-breaking seven years.

Five versions of the five-door Swift are available, including automatic variants, and the range will be extended in a few weeks with the arrival of a flagship Sport performance model.

....ends...

© Scoop Media