Two New Executive Appointments for Yellow

Two New Executive Appointments for Yellow

A major transformation with a significant focus on digital marketing has seen the appointment of two new international executives to Yellow®’s senior management team.

Lara Bancroft has been appointed Head of Marketing and Digital for Yellow. Lara has a wealth of global experience in all aspects of marketing and project leadership. Beginning her career in the United States, Lara has also worked in the UK and most recently as a consultant in Australia.

In addition, Yellow has appointed Michael Hendry as Acting Chief Technology Officer.

Hendry has a mix of international experience gained in large multinational companies as well as a number of New Zealand corporates including IBM and Telecom. Michael has also spent time building several successful private technology companies based in New Zealand, Australia and the US.

Yellow Managing Director Chris Armistead says both appointments bring a level of international experience and technical expertise that will be invaluable to the transformation of Yellow.
“The directories industry is in the midst of a digital revolution. Consumer usage is diverse thanks to the emergence of online media which has changed the way buyers and sellers connect forever.
Like many directory businesses around the world, Yellow® has recognised that in order to remain relevant and to increase value, our focus needs to be solely on transforming from a predominantly print-based directory to a sophisticated multi-channel advertising network,” he says.

“Our company is undergoing a period of significant change and we are looking forward to drawing on the international experience these two senior executives will bring to our team as we move forward in transforming the business in to a credible digital media solutions company.”

Yellow’s new online focus offers small business customers the ability to gain quality leads through its extensive range of digital solutions including the design, build and maintenance of tailored websites, online videos and Facebook business pages. Yellow can also ensure its customers’ online presence is maximised thanks to a recent partnership agreement with GoogleTM Adwords.
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