LEWIS PR Defines 12 Essential PR Techniques
LEWIS PR Defines 12 Essential PR Techniques In
Global Guide to Digital Communications
- Analyses the international digital
professional’s skill set from SEO to content, from
community to crisis management
-
AUCKLAND – 31st January 2012
- LEWIS PR, the global digital
communications agency, has launched a guide to 12 essential
techniques of modern PR.
‘The Changing Face of
Communications’ shows how the techniques are applied to
each of these areas:
• Communicating in
real-time
• Incorporating SEO into PR
•
Evaluating campaigns
• Deploying video
•
Word-of-mouth marketing
• Corporate
blogging
• Event-based community
management
• Content creation
• Crisis
management
• Optimizing web sites for
conversions
• Internal case building
•
Online influencer communications
“It’s hard to prioritize the skills that matter most because the change is profound and continual,” said Chris Lewis, CEO at LEWIS PR.
“The industry is split between those who know the solutions - and the establishment - those who know the problems. This book is an attempt to bring them together.”
The Changing Face of Communications is authored by LEWIS practitioners from 25 offices around the world. Each article includes tips to help communicators in their daily roles.
Each article in the book is also a bite-sized summary of one of the company’s digital communications training modules. Every staff member undergoes a combination of online and in-persontraining to enable them to deliver fully integrated digital campaigns.
The book is available
here.
-ends-