Spark PR & Activate on the boil with Electrolux

21 February 2012
For Immediate Release

Spark PR & Activate on the boil with Electrolux New Zealand

Auckland based agency Spark PR & Activate, has kicked off their recent appointment as the PR and activation agency for Electrolux Home Products in New Zealand with consumer activations at the recent Auckland Seafood Festival on the city’s waterfront.

Malcolm Bain, Director, Electrolux, New Zealand says, “We are delighted to be working with Spark on a whole range of events, new brand ambassador relationships and partnerships for Electrolux. Together we’re aiming to raise awareness of our stunning portfolio, including Scandinavian designed laundry, cooking and kitchen products – and show we are more than just a very good vacuum cleaner brand.”

A leader in home appliances, Electrolux sells more than 40 million products to customers in 150 countries every year. The Electrolux global design team devotes a great deal of time and energy into researching and observing people in real life situations, resulting in beautiful products that are easy and enjoyable to use and in line with their commitment to thoughtful innovation.

Louise Paul, General Manager, Spark PR & Activate says, “We are really looking forward to the opportunity to encourage New Zealanders to try the Electrolux range and discover how it can enhance the way they live in their homes.”

In addition to implementing events and communications for Electrolux, the team at Spark is keen to hear from editorial teams or brands looking to create great content, promotions or partnerships with this leading brand.

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