Brewery challenges tap beer competitors on price increases

MEDIA RELEASE
2 March 2012
Boundary Road Brewery challenges tap beer competitors on March price increases

Boundary Road Brewery has bucked industry trends by confirming that it will not be implementing any price increases on its tap beer products from March 2012.

In contrast to recent announcements by the two big brewers, which will see an increase of up to 1.5 percent on tap beer prices from this month, Boundary Road Brewery will hold all current tap beer pricing until July 1 when the government increases excise tax.

Boundary Road Brewery marketing director Adam Maxwell says despite escalating costs from the procurement of raw materials, production, packaging and distribution, the company is absorbing these extra costs to ensure publicans and kiwi beer drinkers do not have to pay more.

“This sort of pricing behaviour from the two big brewers is typical of a cosy duopoly, and we think it’s totally unreasonable to expect customers to just accept it without a fight.

“Our tap beer range has been extremely popular since its launch, and is continuing to exceed forecasts; case in point that people were keen to see competition against the tap beer duopoly of the past. From this month, Kiwis can continue to enjoy their favourite Boundary Road Brewery beer without having to unfairly part with more of their hard earned cash.”

Mr Maxwell says Boundary Road Brewery understands many operators in the hospitality industry are finding it tough at the moment, especially when the two big brewers have already announced price increases. “This is exactly why we’ve decided not to raise our prices. We’re just trying to do our part to help our customers and kiwi beer drinkers, and we hope they will support us in return,” concludes Maxwell.

Launched on tap in December 2011, Boundary Road Brewery provides New Zealand on premise operators with international premium beers including Carlsberg and Kingfisher, along with NZ Pure, the Boundary Road Brewery craft range and Wild Buck New Zealand Ale.
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About The Boundary Road Brewery

The Boundary Road Brewery is nestled in the foothills of the Hunua ranges south of Auckland, New Zealand.

The Boundary Road Brewery produces NZ Pure and the Boundary Road Brewery Craft Range as well as brewing under licence international brands such as Carlsberg, Tuborg and Kingfisher.

Visit www.boundaryroadbrewery.co.nz for further information.

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