Mercer Group Gains Distribution Rights For Wilsonart In NZ

Media Release

Friday, March 23, 2012

Mercer Group Gains Distribution Rights For Wilsonart In New Zealand

In gearing up for the anticipated boom in housing construction in New Zealand, effective 30th April, the Mercer Group has secured the distribution rights of Wilsonart, a world leader in the manufacture of high pressure laminates.

Mercer, through its Christchurch manufacturing plant, is New Zealand’s leading supplier of stainless steel bowls and stainless steel kitchen tops

Rodger Shepherd, chief executive of the Mercer Group, said that “securing the contract would have a significant impact on the company, especially with the anticipated huge house building programme in Christchurch over the next few years and the need for a sharp lift in home dwelling construction in Auckland to keep up with demand.

“We will be looking to strengthen the sales team of our Mercer Kitchen, Bathroom and Laundry Division over the next few months as we gear up to match the expected demand.”

Wilsonart is the No. 1 laminate brand in the United States and one of the leading brands worldwide offering a superior quality and wide choice of over 200 different decorations for use in both residential and commercial kitchens, bathrooms, shopfittings and office fitouts.

Hayden Searle, General Manager of the Kitchen, Bathroom and Laundry Division, said that Mercer would be buying directly from Wilsonart.

“This is a huge vote of confidence by them in Mercer. Our staff are extremely excited about securing these distribution rights and can see great value in the synergies between the two companies.

“When we combine our customer base with that of Wilsonart, we expect to capture at least 20% of the laminate market in New Zealand.

“Over the coming months New Zealand consumers will be introduced to the huge range that Wilsonart has to offer, including their Wilsonart HD Laminate, acrylic solid surface, decorative metals, compact and other accessories,” he said.

Mercer’s existing range of Bisonne laminates will be phased out and replaced with Wilsonart over the next six months.

Background
The Mercer Group is structured into a number of business units.
Mercer Stainless http://www.mercerstainless.com/ is a designer and fabricator of stainless steel and associated equipment for the industrial, dairy, processing, domestic and commercial sectors, produced from two large facilities in Christchurch and New Plymouth.
Mercer Kitchen, Bathroom and Laundry is a designer, manufacturer and distributor of a range of kitchen, bathroom and laundry products. Mercer has a modern, state-of-the-art deep draw steel Pressing and Polishing manufacturing facility for producing customers own brand, out sourced products,
Mercer Medical http://www.mercermedical.co.nz is a designer, manufacturer, importer, distributor and service provider of infection control and sterilization services to healthcare providers in both the public and private sectors, laboratories and the Armed Forces.

ENDS

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