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Hundreds queue for iD Designer Sale

March 25, 2012

Hundreds queue for iD Designer Sale

More than 500 bargain hunters flocked into Dunedin’s Lion Foundation Arena at the Edgar Centre today between 11am and 4pm in pursuit of designer garments at rock bottom prices.

Featuring high profile designer labels such as Nom*D, Charmaine Reveley, Tamsin Cooper, Silkbody, St Clair Design and Claire Bloom, alongside exclusive fashion stores including Dada Boutique, Waughs and Arthur Barnett, locals and visitors alike enjoyed an array of items ranging from clothing, shoes, knitwear and fabric to accessories, cosmetics and jewellery.

The annual event – now in its second year – built on last year’s success with a bigger venue allowing for larger stalls, and new labels such as Phizacklea, Otago Knitwear, Acacia, Twenty Three Jewellery (from Cromwell) and Suture (by Dunedin designer Susan Mason). Many garments were priced well below cost.

Event organiser Charmaine Reveley says the sale was a great success.

“Last year was fantastic and this year the new venue allowed for a less frantic shopping experience. It was such a buzz with people flocking everywhere, desperate to find that bargain – what a great way to start iD’s week of amazing fashion events.

Ms Reveley says the event ran smoothly.

“The queues were really orderly and everything went off without a hitch. It helped that customers remembered their cash only entry fee. Thanks to all that helped make the sale happen, it was fantastic.”

Tickets for the iD International Emerging Designer Awards and the iD Fashion Shows – featuring international guest designer Lutz Huelle – were also available on the day via TicketDirect at the Edgar Centre. Limited tickets are still available for key iD events including the iD Awards and the iD Fashion Show on Friday and Saturday night.

iD Dunedin Fashion Week will officially launch on Tuesday night with an opening held at the Otago Daily Times. Associated fashion events, public talks by guest judges and designers, exhibitions and tours will run throughout the week with the major shows – the iD International Emerging Designer Awards held on Thursday March 29 and the iD Fashion Shows on Friday 30 March and Saturday 31 March.

For more information and event details, visit


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