Finest Italian food up for grabs in NZ

Finest Italian food up for grabs in NZ

Press Release

FOR IMMEDIATE RELEASE

Some of the Waikato’s most outstanding Italian food is about to become available in fine food establishments all over New Zealand. Roberto’s Kitchen is the brand of Roberto Di Denia, a cook who specialises in the cuisine of the region around the South Italian city of Taranto in which he grew up. Roberto built the brand around the cooking of his mother who, he says, ‘was always in the kitchen,’ and Roberto’s Kitchen dishes have been regular favourites at the Hamilton Farmers’ Market since 2008, when Roberto moved to the Waikato after at 3-year stint as a café owner in the Bay of Plenty.

Apart from pasta lovers at the Hamilton Farmers Market, retailers across NZ are able to stock Roberto’s fine products by ordering via his website and distributors. Customers nation wide can find Roberto’s products in delicatessen and specialty shops or can order them directly in his website.

Several features distinguish Roberto’s Kitchen products from other Italian food brands: For one Roberto is very particular about preparation and the quality of his ingredients, and makes everything himself in the commercial kitchen he has built in his Huntly home. “Making most of my products by hand allows me to stay true to traditional hand making Italian techniques and to constantly improve my understanding of both those techniques and the ingredients I use,” says Roberto. “It is also easier to maintain my quality standards and anyway I love constantly being in touch with the food I am preparing. For me, it is both a very personal experience and one that I feel I am sharing with all the people who eat and enjoy what I make”.

Roberto only uses free-range eggs and, when possible, NZ-fresh, spray-free and organic ingredients. And so, as Roberto’s Kitchen finds its way into the establishments of fine food merchants throughout New Zealand, shoppers can expect to become familiar with Roberto’s outstanding lasagna, ravioli, fettuccine, gnocchi, risotto, sauces, tiramisu and taralli biscuits among others.

“Roberto’s Kitchen products have sold successfully at the Hamilton Farmers’ Market and in Auckland Markets and it is exciting that the brand is now going countrywide,” says Roberto.

And for those who want to learn the secrets of his success, Roberto conducts personalised cooking classes in people’s homes using ingredients he finds in their fridge and pantry cupboard. The greatest secret according to Roberto is simplicity. “Good Italian food is always simple,” he says.
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