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New Zealander Named President of SAP North America
For Immediate Release
New Zealander
Geraldine McBride Named President of SAP North
America
Technology Executive With More Than 20 Years
Global Experience Returns to SAP
SAP AG (NYSE: SAP)
today announced the appointment of Geraldine McBride as
president of its North America region. In this role, McBride
is responsible for all of SAP’s business operations in the
United States and Canada. She will report to Robert Enslin,
member of the SAP Global Managing Board and president of
sales.
McBride rejoins SAP from Dell, where she served
as vice president and global head for the Applications and
BPO Services business, and most recently as vice president
of Dell Services for Asia Pacific and Japan. In these roles,
she led a team of more than 15,000 professionals building
next-generation services offerings and process capabilities
for Dell Services on a global basis across multiple industry
verticals and market segments. During her tenure, she
transformed Dell Services businesses to provide profitable
growth; co-innovated with Dell customers to deliver data
centre, application development, application modernisation,
mobility and cloud-based solutions; and led sales and
delivery of end-to-end Dell solution capabilities in key
markets including the U.S., Europe, India, Japan and China.
Prior to Dell, McBride spent 15 years with SAP in
numerous senior executive and sales management roles. She
was most recently president and CEO of SAP Asia Pacific
Japan, where she led the transformational growth of the
company’s business in the region. She also served as CEO
and managing director of SAP Australia and New Zealand as
well as senior vice president and general manager in North
America, where she was responsible for leading the consumer
and manufacturing business and building momentum within the
company’s customer relationship management (CRM) solutions
group. During her time in North America, McBride was also
instrumental in transforming SAP’s go-to-market model in
2002 and helping to develop the foundation of the region’s
future growth and success.
“Geraldine knows our
customers, understands the importance of our partners and
has the experience needed to lead SAP’s next chapter of
growth in North America,” said Enslin. “We’re excited
to have her back within the SAP family and look forward to
her leadership and expertise in this key
region.”
McBride was born in New Zealand and received a
bachelor’s degree from Victoria University in
Wellington.
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