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Alistair Duff Joins the Shopping Channel as CEO



Top TV Sales Manager Alistair Duff Joins the Shopping Channel as CEO

The Shopping Channel is delighted to announce its inaugural CEO will be one of television’s top sales managers, Alistair Duff.

Alistair will leave his current role as TVNZ’s General Manager Media Sales to take up the job of CEO at The Shopping Channel on Monday June 11th. He has a long career in sales and production both at TV3 and, for the last ten years, TVNZ.

“This whole job embodies everything I’ve learned in my career,” he says. “It’s the perfect job for me.”

According to Greg Partington, co-owner of The Shopping Channel, “Al Duff’s appointment as CEO is pivotal to the success of this venture. He brings exactly the right skill set to the channel: strong sales leadership, a depth of knowledge of the television industry, a passion for local content and belief in TV home shopping content.”

Based on the internationally popular television home shopping format pioneered by Home Shopping Network (HSN) and QVC, The Shopping Channel launches on SKY Channel 18 on October 1st with a multi-platform approach, accessible on line, on mobile devices and as ‘on demand’ viewing.

“In this rapidly world of rapidly converging media The Shopping Channel has done what everyone is trying to achieve, blend online eCommerce with television. The time is right because this is where the market is now,” explains Alistair.

Alistair Duff is adamant that television programming such as The Shopping Channel is where the future lies. “To get in on the ground floor and lead this kind of channel from scratch is what I’ve always been waiting for”.

The Shopping Channel is a uniquely powerful platform and presents New Zealand’s retailers and importers with an opportunity to pitch products not appropriate for their current retail formats, delivering much-needed growth in tough economic times. A majority of the content will be live television with some of the country’s favorite personalities bringing viewers a huge choice of products and services ideally not readily available in New Zealand retail today.

The Shopping Channel presents the opportunity for companies to tell in-depth, detailed and compelling stories about their brands and products. Product categories likely to perform well on the channel includes: homeware, kitchenware, travel, fashion, beauty, cosmetics, personal care, jewelry, health and fitness, electronics, pet care and toys.

Talking of today’s appointment, Greg Partington says, “We’ve long been impressed with Al’s extraordinary track record and reputation. He understands television, offers dynamic leadership, and has a client network second to none.”

The Shopping Channel debuts on Sky Channel 18 on October 1st.


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