Fairfax Magazines resonate with New Zealanders

Fairfax Magazines resonate with New Zealanders

Magazines published by Fairfax Media reach over two million New Zealanders and one million household shoppers who spend $3.7 billion** in grocery a year according to the latest Nielsen survey results.

Fairfax Magazines is New Zealand’s premium lifestyle, specialist and custom publisher with leading titles in entertainment, food, home, custom and men’s interest categories, capturing over one million male and one million female readers.

“The results are testament to our editors consistently delivering content that resonates with New Zealanders” says Fairfax Magazines general manager

Lynley Belton.

Dominating the home, garden and entertainment category, NZ House & Garden with 537,000 readers and NZ Gardener with 318,000, top readership and circulation. The TV Guide continues its reign as the highest selling magazine in the country with over five million copies sold every year, read by 607,000 people a week.

NZ Life & Leisure continues to grow in both circulation and readership up 12% to 134,000 while Cuisine is again New Zealand’s favourite food and wine authority with 428,000 readers, out-performing all other food titles in this very competitive category.

Reflecting a strong affinity with heartland New Zealand NZ Life & Leisure, NZ Horse & Pony up 11% with 81,000 readers, NZ Gardener and NZ Lifestyle Block up 25% to 90,000 readers, together reached 517,000 land-loving Kiwis in the last 12 months.

Likewise the hunter-gatherers are snaring Boating NZ with 140,000 readers, Fish & Game NZ up 15.9% to 291,000 readers and NZ Fishing News at 308,000 readers – now double the readership of any other similar title.

“We are delighted the results continue to show we are capturing the hearts and minds of New Zealanders” says Belton.

In addition to their print products, active engagement through digital platforms and social media is an area of significant growth. Fairfax Magazines now distributes over five million digital newsletters and engages with tens of thousands of fans and followers.

“Our reach extends across a large cross-section of New Zealand with the mix of lifestyle, business, technology and special interest titles” says Belton. “We understand media consumption is changing and are excited by the opportunity to communicate and deliver content Kiwis clearly love in many ways.”

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