Product development….no place for the faint hearted

Thursday, 31 May 2012, 8:45 am
Article: sticK

Product development….no place for the faint hearted

By Peter Kerr for sticK

(sticK - 31 May 2012 ) Some interesting thoughts on product development at a gathering-cum-lecture at Victoria University’s School of Design.

Now there’s almost entire libraries devoted into taking an idea through the design and product development process – so compressing theory and practice into just under three hours was a pretty good primer.

The 80 or so people, including a fair swag of the Design School students heard stories of how to identify winning products and develop them successfully, and sometimes not so successfully.

The lecture was repeated the next night out in Lower Hutt, so the presenters could probably expect more hands-on manufacturers at that location.

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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