Ideaworks And Animates Team up

Ideaworks And Animates Team up

IdeaWorks New Zealand, the recently opened retail arm of Y&R Group have announced their appointment to the Animates business.

"We're thrilled to be working with Animates, which is one of New Zealand's fastest-growing retailers in a category which is booming right around the world. Animates is part of the PetBarn family, a successful partner of IdeaWorks Australia for several years. It's great to now be working with their sister brand across the Tasman." Said IdeaWorks CEO Jon Bird The IdeaWorks model maximises budgets by sharing resource across the Tasman.

Animates Marketing Manager, Jacqui Baigent commented, “Animates New Zealand is excited about the future and the positive changes that are ahead for the business. Working with Ideaworks NZ as a critical partner will help us achieve our business objectives for growth and strengthening of our brand.”

There was no official pitch process although Animates talked to a number of possible partners before appointing the new agency. Animates joins Beds R Us and FCO in what is a fast growing IdeaWorks stable.

Media and channel planning/buying for Animates will be handled by MEC, also division of the Y&R Group.

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