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Agonline introduces real-time cattle auction

Agonline introduces real-time cattle auction – New Zealand’s only dedicated livestock auction site – has introduced New Zealand’s first real time ‘helmsman’ auction for cattle, allowing simultaneous live bidding on lots.

The first helmsman auction of seven Torrisdale bulls on 30 May saw six lots sell at reserve or better – resulting in a delighted vendor.

The auction is easy to use and transparent, providing video footage which allows vendors and agents to view and access a national bench of buyers – all with the click of their mouse!

How it works
• Any number of lots can be offered over a set time period – in most cases two hours
• All prospective buyers must register prior to the sale and receive a buyer number. They must be current PGG Wrightson account holders
• Once registered they will then be able to bid on any number of lots
• If they are out bid on their preferred lot they still have the opportunity to bid on any of the other available lots
• If two more buyers are bidding on a lot at the close of the sale, the time on all lots will auto extend until no one has placed a bid for up to two minutes
• The registration and the payment process mirrors a normal sale i.e. payment within 14 days.

Go to and check it out!

PGG Wrightson is New Zealand’s leading provider to the agricultural sector. Please visit for our wide range of products, services and solutions.


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