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BlinkMobile Appoints Mobile Mentor

BlinkMobile Appoints Mobile Mentor in Expansion of Australian and New Zealand Business

Auckland, 8 June 2012 - BlinkMobile Interactive, an Australian headquartered Mobile Enterprise Application Platform (MEAP) provider, which enables the rapid development and deployment of mobile business services, has appointed Mobile Mentor as a reseller partner. Mobile Mentor is an independent mobile solutions provider for enterprise and government in Australia and New Zealand and their appointment forms a key element of BlinkMobile’s strategy to further build out its overall Asia Pacific business.

Mobile Mentor was selected on the basis of its strong industry heritage and its intimate understanding of the mobile business requirements of enterprise and government organisations in both countries. In addition to its mobile application business, Mobile Mentor provides a range of mobile management services including 24/7 mobile helpdesk, mobile cost optimisation, mobile device management as well as consultancy services and an innovative BYOD solution.

Under the agreement, Mobile Mentor will provide organisations in Australia and New Zealand with the Blink Mobility Platform either as a standalone solution or as a package complete with consulting, training, support and integration with complimentary third party products and services. This will enable Mobile Mentor to build, deploy and monitor customer applications on the Blink Mobility Platform to ensure optimal end user uptake.

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Denis O’Shea, CEO of Mobile Mentor, said, “The Blink Mobility Platform and the company’s proven expertise in mobile business fits perfectly into our portfolio of mobility solutions and value added services. It offers us the opportunity to fulfill a rapidly emerging need and add value to our clients’ enterprise mobility programs.

“At the outset, we were impressed by BlinkMobile as the platform enables clients to easily mobile enable existing applications and rapidly build forms-based solutions to streamline the daily tasks of mobile workers. Some organisations are ready to start using mobile as a channel to engage with their external customers and the Blink Mobility Platform also fits perfectly with this strategy.

The Blink Mobility Platform is an innovative technology which revolutionises the delivery of mobile functionality from existing business systems to any internet capable mobile device, abstracting the user need for information from the requirements of the back-end systems. This enables an enterprise to easily extend their existing investment in business information systems, modelled as end-user interactions process and putting the mobile user at the centre of development efforts rather than the business process.
“By working with mobile solutions focused business partners such as Mobile Mentor, we combine our partners’ delivery capabilities and close customer relationships with our innovative technology and global deployment capabilities,” said Tony Harris, Director, BlinkMobile Interactive. “Our partnership with Mobile Mentor will benefit customers who increasingly want more business value delivered by fewer strategic partners who at the same time can provide all the functionality they require in order to mobilise their enterprise applications.

“At BlinkMobile, we place an extremely high priority on product development to bring our customers the most effective mobile enterprise application platform. Partnering with Mobile Mentor for Australia and New Zealand was a natural choice. The company is known for its industry leadership, customer service and performance in delivering business outcomes. We look forward to a mutually beneficial and profitable partnership moving forward,” said Harris.

BlinkMobile’s partnership with Mobile Mentor follows the company’s announcement last month that it had signed a reseller partner agreement with Singapore-based TechInject to support growth of the BlinkMobility platform across Asia.

BlinkMobile’s customer base in Australia comprises all three levels of Government as well as a wide range of private sector organisations including, Porter Davis Constructions, ABC Driving Schools, Carbon Trade Exchange, Bond University, University of Western Sydney, HSBC Waratahs and Brisbane Archdiocese of Catholic Education.

About Mobile Mentor
Mobile Mentor is an independent mobile solutions provider for enterprise and government in New Zealand and Australia. The company combines innovative technology, service excellence and 20 years of experience to accelerate the mobile journey for its clients. Mobile Mentor provides mobile device management, mobile enablement of enterprise system, 24x7 support, BYOD solutions, mobile cost optimization

Visit http://www.mobile-mentorcom

About BlinkMobile Interactive

BlinkMobile Interactive develops and markets a mobile enterprise application platform (MEAP) that allows any organisation to provide rich mobile interactions and response mechanisms from their existing web-based information and business systems. Focused on enterprise style customers, the Blink Mobility Platform provides a comprehensive deployment and management structure for corporate-wide mobility from any data source and through one platform, can deliver multiple services to all mobile devices quickly and reliably, from iPads and tablets to the latest smartphones and simple 2G SMS-only non-browsing phones. The Blink Mobility Platform offers enterprise customers a new, low cost, fast and agile service that focuses on their users and each user’s need to access interactive systems from mobile phones.

Visit http://www.blinkmobile.com.au or call +61 2 4340 5110.

ENDS

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