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Cutting its way into niche/niche market - Tuatahi
Cutting its way into niche/niche market - Tuatahi
(sticK - 21 June 2012 ) If to prove the late Sir Paul Callaghan’s dictum that New Zealand companies are best playing in niche/niche fields, then Tuatahi Racing Axes & Saws are a case in point.
The Masterton-based, globally focused company produces exactly what its name says, with world champions in both event types using its specialised products. Tuatahi has the edge over its competition, and intends maintaining that position says its office manager, Jo Fawcett.
The seven-person team may be (re)creating products that have been in use for centuries, but there’s no shortage of R&D into making them better (and faster for their users).
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