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snom technology Expands Distribution Relationship



For Immediate Release

snom technology Expands Distribution Relationship with Digital Techniques to Include Australia and New Zealand
snom’s Asian gold level distributor to offer full suite of snom products to Australia and New Zealand markets

Berlin, Germany and Woburn Mass. (June 26, 2012) – snom technology AG, a leading developer of IP desktop phones and IP communications solutions today announced the expansion of its strategic relationship with Digital Techniques Limited, a snom Gold level distribution partner in Asia. Under terms of this agreement, Digital Techniques (Australia) Pty Ltd, the company’s Australian division, has become an official snom Gold level distribution partner for Australia and New Zealand.

“Digital Techniques Limited earned status as a snom Gold distributor by consistently promoting sales of snom’s IP communications portfolio and meeting snom’s high standards for customer satisfaction,” said Dr. Michael Knieling, chief operating officer for snom technology AG. “Digital Techniques Limited has played a crucial role establishing snom throughout Asia and we look forward to working with them to further expand snom’s footprint in Australia and New Zealand with our other certified distributor partners.”
Digital Techniques (Australia) Pty Ltd will distribute snom’s full portfolio of business VoIP phones featuring the snom 3xx, 7xx and 8xx series; IP-PBX solutions including the snom ONE and snom ONE plus; and the growing snom UC edition portfolio, including the snom 300 UC edition, snom 370 UC edition and snom 821 UC edition endpoints to its value-added resellers (VARs), network service providers and system integrators located in Australia and New Zealand.

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"We built a strong relationship with snom by distributing their products throughout Asia,” said Rupert Utteridge, Director – Sales and Marketing, Digital Techniques Limited. “Our expansion into Australia and New Zealand will continue our growth with snom throughout the APAC region.”

As an official snom distributor, Digital Techniques (Australia) Pty Ltd joins a worldwide network of more than 60 official snom distributors across six continents, servicing VARs worldwide. All snom distributors offer snom’s full suite of SIP-based IP communications solutions, including desktop, wireless, snom UC edition, and conference VoIP phones, IP PBXs and accessories. The snom UC edition phones are compatible for use with Microsoft Lync. As part of the program, Digital Techniques (Australia) Pty Ltd will be managed by snom Americas’ west coast office.

For more information about snom in the Americas, please visit us at www.snomchannel.com; follow us on Twitter; like us on Facebook; or join our LinkedIn group.

About snom
snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable and cost-effective business solutions, snom is also differentiated by the company’s history in the VoIP industry and its dedication to high security standards. All of snom’s products, from desktop phones to IP PBXs, are designed to be fully interoperable with leading communications equipment vendors. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug-and-play integration and universal compatibility with any SIP-based telephony platform. In September 2011, the snom 300 and the snom 821 were the first SIP phones officially tested and qualified as interoperable with Microsoft Lync™ by Microsoft.
Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France, the United Kingdom and the US. For more information on snom, please visit www.snom.com.
About Digital Techniques Limited
Digital Techniques Limited is a value added distributor for “Everything IP Telephony” serving and supporting its global network of customers and resellers. Originally incorporated in Sydney, Australia in 1992, Digital Techniques Limited commenced as a developer and manufacturer of digital voice logging recorders for the emerging digital and IP PBX market requirements for voice logging. Digital Techniques Limited is committed to meeting customer requirements through innovative design and the highest quality products and services on the market. Visit Digital Techniques Limited at www.dtasia.net.

About Digital Techniques (Australia) Pty Ltd
Located in North Ryde, NSW, Australia, Digital Techniques (Australia) Pty Ltd is the Australian office for Digital Techniques (Asia) Limited. Digital Techniques in Australia offer all its channels complete support in pre and post sales including training and certification for all snom products. Visit Digital Techniques (Australia) Pty Ltd at www.dtasia.com.au.

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