New Discount Same-Day Hotel Booking App A First

News Release
July 4, 2012 -

New Discount Same-Day Hotel Booking App A First For Australasia

- Book a room on the go in 10 seconds, for a better price than online –

Auckland, 4th July 2012 – New mobile app start-up Stay Today has today launched Australasia’s first mobile-only discounted same-day hotel booking service across Australia and New Zealand.

Accessible via iPhone app after midday each day, Stay Today delivers cheaper rates than online, featuring a unique price-drop engine that reduces room prices throughout the day.

Stay Today is led by Managing Director Matthew Mayne, the former CEO of Jasons Travel Media. Mayne says that with a booking time of just ten seconds, Stay Today is aimed at people who need to quickly book a hotel while on the go, such as business travellers and late night revellers.

“With over 60 hotel partners across New Zealand and Australia, there is a strong selection to choose from”, says Mayne. “Stay Today also includes Facebook Connect for easy sign-up, as well as a cutting-edge feature that ‘senses’ when the user has the strongest need for the service.”

Mayne says that Stay Today’s position as the first mobile-only hotel booking company in Australasia gives the company an edge over traditional hotel booking companies. “Although hotel websites are slowly moving into mobile, their apps are difficult to use because these companies weren’t built with mobile in mind” he says. “Stay Today was built from the ground up for mobile. The result is you can book on the go in less than 10 seconds, and for a better price than on the web”.

Mayne believes in the “disruptive power” of Stay Today’s model. The company is projecting revenues of over $10 million in its third year, largely from international markets. “From my years in tourism, I have never seen a model as disruptive as this” says Mayne. “With the trend toward same-day booking and the explosive penetration of smartphones, this business is poised to be a kiwi success story”.

Currently, a free $15 credit is available to all users who download the app.

The Stay Today app can be downloaded free in the iTunes app store or from the company’s New Zealand or Australian websites. www.staytoday.co.nz, www.stay-today.com.au.

ENDS

NOTES TO EDITORS:
Stay Today uses technology from a proof of concept service launched by the company in New Zealand in December 2011 called ‘Get a Room’. The pilot was an immediate success, which enticed further investment.

Matthew Mayne has over twelve years’ experience in digital. Prior to his role as CEO at Jasons Travel Media Ltd, he spent seven years in the United Kingdom where he held a variety of senior digital positions including roles at British Telecom, Racing UK and Channel 4.

Matthew holds a Bachelor of Commerce in Marketing and is a Marketing Honours graduate from Victoria University.

Mayne joins an experienced management team of three at Stay Today.

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