Go Break The Ice - The New Quality in Online Dating

Go Break The Ice – the new quality in online dating: Find true love through recommendations from your friends and social network

Love is not a number’s game. It’s about quality, not quantity. However, current online dating sites and services do not take that into account, they all use the same kind of approach, providing unmoderated matchmaking with unknown, random people, based on their own judgments and stories. This leads to a common problem many dating sites have: Fake profiles, and people overselling or even lying about them. With a new and unique approach, Go Break The Ice is bringing a new sense of quality and honesty into online dating. Connected to Facebook, Go Break The Ice is using the concept of recommendation and the power of one’s own friends and social network to find true love.

The concept of recommendation is one of the most influential ways to make people interested. It works for almost everything: products, music and movies, and even jobs. We listen when someone recommends something. And we listen even more, when a friend is recommending. Go Break The Ice is the first application in the world that uses this concept for online dating. Through Go Break The Ice friends can recommend other friends of their social network if they think that she or he is a good catch. “We use personal recommendations for almost everything. So why not finally having an application that uses this concept for the most important thing in life: Finding true love! At Go Break The Ice people recommend their friends based on their judgment and knowledge. I would listen to it much more, than just having a photo and the person advertising her- or himself”, says Alexander Wallestam, founder and CEO.

Using this concept, the Facebook application is almost exactly copying real-life experience. If you go to a bar with 1,000 guests, you never know with whom to talk. But if there’s only one friend who can introduce you to just one person, you have something important in common, and you would trust that person more than any of the other people, making it easier to start a conversation. At Go Break The Ice, this conversation starter is a simple click on the ‘break the ice’ button. P R E S S I N F O R M A T I O N

Media contact: Philip Behnke, mail@philipbehnke.com, +65 9109 4147

The new honesty in online dating

‘Hello, I’m Michael, 32 years old, slim and sporty. Attractive. Interested in culture.’ What sounds like a good catch at first hand, is quite often nothing more than an exaggeration. Common dating websites have the problem that the users are doing the advertising on their own, there’s no supervisory. Hence, users have to deal with a lot of problems: Fake accounts, fake photos, and a huge tendency that other users bend the truth. Recent studies confirm this trend. The top 5 lies in online dating: age, height and weight, job, photos(!), hobbies and interests. To avoid these problems, singles are often using two or three dating sites at the same time. In doing so, online dating becomes a simple number’s game. But looking for Mrs. or Mr. Right shouldn’t be about quantity. Go Break The Ice brings a new sense of quality into online dating.

“In the end, it’s all about date recommendations from trusted friends”, says Alexander Wallestam. “At Go Break The Ice we have no scammers, no offenders, or anything else you know from other online offers. People won’t lie about themselves, or fake pictures”, says Alexander Wallestam. With this concept, Go Break The Ice also brings an extra component into online dating: even married friends, or friends who are in a relationship can now actively help their fellows.

Key strengths and features

Go Break the Ice offers a set of unique features and strengths. The service is not relying on pure quantity; it is relevant from day one with the first recommended dates. Through the Facebook connect it offers an easy and fast sign up with no need for creating profiles or confirm email verifications. All users – single or not – also get credits and rewards for every recommendation. These credits can be used for contacting other members, allowing people to try the service for free.

Overall, Go Break The Ice has the right approach and enough unique features to make a real difference in the online dating industry. More information can be found at https://apps.facebook.com/gobreaktheice.

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