Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


SIA Appoints World-Renowned Design Firms

SIA Appoints World-Renowned Design Firms For Next Generation of Cabin Products

Singapore Airlines (SIA) has appointed two world-renowned design firms – BMW Group subsidiary DesignworksUSA, and UK and Singapore-based James Park Associates (JPA) – to help develop the next generation of in-flight cabin products that will be introduced from the second half of next year.

The appointment of the international design consultants is in line with SIA’s intention to remain at the forefront of airline product innovation, with the world’s best in-flight products in all classes of travel.

Revamped seats and cabin interiors as well as the latest generation of in-flight entertainment offerings will be introduced progressively, starting on new Boeing 777-300ERs that will enter service from the latter half of next year. This will be followed by Airbus A350s and Boeing 787s, in addition to possible retrofits to aircraft already in service.

SIA operates more than 100 widebody aircraft and has had a longstanding policy of maintaining a young and modern fleet, which currently averages just over six years in age. With more than 60 new aircraft on firm order with Airbus and Boeing, capital expenditure is expected to amount to nearly $12 billion over the next five years.

“Singapore Airlines is always looking towards the future and we have many major investments lined up for the years ahead to help us retain our leadership position. In this business if you are staying still you are moving backwards, as your competitors can catch-up quickly. It is therefore important to always be planning for the future,” said Mr Tan Pee Teck, SIA’s Senior Vice President Product and Services.

“DesignworksUSA and JPA are working with us to develop our newest generation of cabin products and the collaboration has been extremely positive to date. Working with our own teams in our dedicated product innovation department, and taking into account customer feedback, we are all genuinely excited about the in-flight products that will be introduced from next year, which will improve upon our existing award-winning cabin offerings.”

DesignworksUSA is helping to enhance the first class seat and cabin environment for new B777-300ERs that will be entering service from the second half of 2013. From studios in Los Angeles, Singapore, Munich and Shanghai, work is currently underway to help further distinguish the airline’s first class from the competition and provide customers with a unique premium feel and experience, complementing the personalised service from our cabin crew. In addition to cabin ambience improvements, a revamped seat will feature more privacy and personal stowage space, and improved seating comfort.

JPA, which has worked with SIA on earlier seat programmes, is also working with the airline on a new generation business class seat. It promises to offer improved comfort in both seating and sleeping positions, and more stowage space to cater to the changing needs of business travellers. Work is being carried out from studios in Singapore and the UK.

SIA is also not overlooking economy class, as the airline’s premium positioning extends across all classes of travel. Development work is currently underway focusing on key areas such as improved seat and headrest comfort and personal space for travellers.

New in-flight entertainment and connectivity offerings, and enhanced cabin lighting will also be progressively introduced to ensure that SIA builds upon its leadership position and longstanding status as one of the world’s most innovative airlines.

"Every five years or so, we unveil our latest generation of cabin products, so this is a very exciting time for us,” said Subhas Menon, SIA’s Regional Vice President South West Pacific. “Since our successful launch of the A380 in 2007 we've been looking at setting a new standard of comfort. Based on customer feedback, our vision is to deliver greater spaciousness across all cabins, along with greater privacy in the premium cabins and greater sleeping comfort, in particular, for our customers in economy.

“Our roots are firmly anchored in doing what is right by the passenger, we believe in making air travel a great part of any journey. We look forward to sharing the detail of our plans with our loyal customers in NZ in due course.”

Specific details of the new product offerings will be announced in due course.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>

Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

Maritime Union: Calls For New Zealand Shipping To Resolve Supply Chain Crisis

The Maritime Union says there needs to be innovative responses to ongoing shipping congestion. Maritime Union of New Zealand National Secretary Craig Harrison says it is essential that New Zealand develops its own shipping capacity... More>>

Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>

Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>

Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>