Is Your Company's Reputation At Risk?
Press Release
16 AUGUST 2012
Is Your Company's Reputation
At Risk?
A new book explains how to avoid
communication pitfalls and minimise legal
risk
A new practical legal guide
addressing the challenges of managing a company’s
reputation in today’s increasingly complex media
environment is now available to New Zealanders.
Authored
by media lawyer and Simpson Grierson partner Tracey Walker,
'Reputation Matters: A Practical Guide to Managing
Reputation Risk', was launched to a packed audience in
Auckland last night.
Published by
CCH, the book explains legal issues relating to reputation
management and protection, covers key aspects of the law and
corporate communication, and provides tips on how to avoid
communication pitfalls to minimise legal risk. A chapter
identifying potential risks posed by new media is also
included. Tracey Walker comments:
“The sheer number of media sites in
today’s communication age means that companies are exposed
to reputation attacks from multiple sources across multiple
platforms. It is more profitable to manage reputation than
to mop up damage after a crisis, but when the crisis occurs
there is almost inevitably a legal dimension – it could be
an event with potential regulatory consequences which has
triggered the crisis or the communications strategy itself
may create legal exposure.”
“Corporate reputation is an intangible and
invaluable asset, and a greater vigilance than ever is
needed to protect and manage it. Understanding the legal
issues and an awareness of the red-flags helps to manage the
crisis and the risk to reputation"
The book is a
practical guide for New Zealand communications managers,
public relations practitioners, online community managers,
lawyers in private practice, corporate counsel and anyone
charged with managing the company’s reputation. Simone
Bell, CEO of PRINZ comments:
“It is a
privilege for the public relations and communication
management industry in New Zealand to have access to this
resource. The book provides a practical, legal perspective
to many of the issues our members deal with daily. When the
communication and legal teams work together to build
reputation, respond to an issue and protect reputation, the
client always benefits from the combined
counsel.”
“Tracey has drawn on her
incomparable body of knowledge, which I believe, will ensure
the book is a well-thumbed guide on many desks across the
country.”
The book is available from CCH for $126.50 (incl. GST).
Notes to editors
Tracey Walker is a partner in Simpson
Grierson's media litigation team with over 20 years'
experience advising media corporations on reputation
management and intellectual property enforcement issues.
Simpson Grierson is a full-service law
firm providing advice across all areas of commercial law. We
have over 370 people, including 48 partners and more than
230 lawyers in Auckland, Wellington, and Christchurch. We
are New Zealand's only member of Lex Mundi and are a
co-founder of the Pacific Rim Advisory Council.
www.simpsongrierson.com
About
PRINZ
The Public Relations Institute of New
Zealand is a not-for-profit, member organisation for
approximately 1,000 public relations and communications
management practitioners. Through a number of activities
PRINZ seeks to advance the professional practice of
communication.
PRINZ delivers a programme of
professional development including training, a career
planning system; RIVER, globally recognised accreditation;
APR, an annual conference, a senior practitioners event and
industry awards. It also runs the prestigious annual
Communicator of the Year award and publishes the NZ Guide to
PR
consultancies.
ENDS