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Canon notches up 80-millionth EF lens

MEDIA RELEASE

Canon notches up 80-millionth EF lens


Popularity of Canon EOS System sees 10 million produced in just nine months

Auckland, 21 August, 2012: Canon has today announced the achievement of a new EF lens-manufacturing milestone with the production of the company’s 80-millionth lens on August 3. The 80-millionth lens – an EF-S 18-135mm f/3.5-5.6 IS STM – was produced just over nine months after the 70-million mark was reached at the end of October 2011.

“This is a significant achievement and a powerful illustration of the global popularity of the Canon EOS camera system, which celebrates its 25th anniversary this year,” said Kim Conner, General Manager – Canon Consumer Imaging, Canon New Zealand “Canon EOS is synonymous with world-first innovations to deliver the very best image quality and creative performance, whether it is stills photography, EOS DSLR movies or Cinema EOS broadcast and motion-picture applications.”

In New Zealand, the strong uptake of the Canon EOS System has seen the brand achieve an overwhelming No.1 share of the total interchangeable lens camera category, accounting for nearly three in every four dollars spent*1. In July 2012, Canon announced the latest phase of EOS evolution with the development of the EOS M compact system camera, an ultra-compact EOS camera that offers complete EF-lens compatibility (via an optional EF mount adapter) as well as a new range of specifically designed EF-M lenses.

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“We are thrilled that New Zealand consumers and professionals have embraced Canon EOS so convincingly, and as a global company we will continue to prioritise investment in R&D to ensure that we remain the best choice in the market at all levels,” continued Conner.

Canon’s EF lens series was first introduced together with the EOS SLR camera system in March 1987, and has over the years led the industry through the incorporation of a number of innovative technologies, including such world’s firsts*2 as the Ultrasonic Motor (USM) for use in lenses, Image Stabilizer (IS), a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology. Most recently, the EF series newly added the EF Cinema Lens series for digital cinematography and the EF-M series for the EOS compact system cameras. As a result, Canon’s current EF lens lineup comprises 76 models*3.

Canon EF interchangeable lens production intervals

• 1995 10-millionth EF lens (10 million units in 8 years)

• 2001 20 millionth EF lens

• 2006 30-millionth EF lens

• April 2008 40-millionth EF lens

• Dec 2009 50-millionth EF lens

• Jan 2011 60-millionth EF lens

• End Oct 2011 70-millionth EF lens

• 3 August 2012 80-millionth EF lens (10 million units in just over 9 months)

*1 No.1 market share by value at 74.6%. Source: GfK Retail and Technology, Digital Cameras – DSLR (including Compact System Cameras), Jan to May 2012 excludes online channels)

*2 Among interchangeable lenses for SLR cameras

*3 Including two EF lens extenders and models available outside Japan

Related Links

- Learn more about Canon EOS digital SLR cameras

- Learn about Canon Professional Imaging

- Enter World of EOS – a world of inspiration that comes with every Canon EOS camera

ENDS


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