Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Auckland Suburban Newspapers Launch ‘Mighty A’

23 August 2012

Auckland Suburban Newspapers Launch ‘Mighty A’

Combined pack gives advertisers unparalleled access to the greater Auckland market

Auckland Suburban Newspapers has launched ‘Mighty A’ – a never before seen sharply priced integrated advertising offer. This provides advertisers a mighty great way to reach Auckland’s mighty market – more than 808,000 readers aged 15 and over, including 79.2% of all Auckland women aged over 20.

David Penny, GM of Auckland Suburban Newspapers, says both advertisers and agencies have been crying out for a sharply priced effective way of reaching Auckland. “Mighty A offers a cost effective way of reaching Auckland’s largest audience – one that has been engaged in reading our compact tabloid format newspapers for more than 70 years.

“Our readers love the high quality local news our newspapers deliver, which is reflected in our readership, which sees us reaching 74.1% of Aucklanders aged 15+ every week. Couple that with our steadily increasing online audience of more than 75,000 regular subscribers and advertisers achieve massive, unequalled coverage of every major demographic category in the Auckland market. That is compared to our closest competitor in the Auckland market which has an average weekly reach of 60.7% and an average issue readership of only 35.4% of the Auckland population aged 15 and over.”

The details:

Mighty A network newspapers are: North Shore Times, Manukau Courier, Western Leader, Central Leader, East & Bays Courier, Eastern Courier, Rodney Times, Papakura Courier, Nor-west News, Auckland City Harbour News and Waiheke Marketplace.

A 4-colour full page advertisement across the Mighty A network will cost $12,000, a half page vertical $7,500, a half page horizontal $6,500, a quarter page horizontal $3,500 and a quarter page vertical $3,000. This makes Mighty A far more cost effective in reaching key advertiser target demographics, including household shoppers and the 25 – 54 age group than the daily publication in the Auckland market.

Advertisers can choose their day of publication over a seven day period and can also tailor the creative execution to target a certain geographical area, allowing them to finely target their advertising.

About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, and market leading website

Click here to see the company’s full portfolio of media brands.


© Scoop Media

Business Headlines | Sci-Tech Headlines


FIRST Union: Do Shareholders Realise Marsden Point Conversion Could Cost More Than Half A Billion Dollars?

FIRST Union, the union representing workers at Refining NZ, are querying whether shareholders voting on Friday on whether to convert the Marsden Point refinery to an import-only terminal realise the conversion could cost $650-700 million dollars... More>>

Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>

Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

ASB: New Support Finder Tool Helps Connect Customers With Thousands In Government Support

ASB research alongside benefit numbers from the Ministry of Social Development shows an increased number of Kiwis are struggling financially, and many may not be aware they’re eligible for government support... More>>

Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>

Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>