Beef + Lamb NZ working to get more Americans eating lamb
23 August 2012
Beef + Lamb New Zealand working for farmers to get more Americans eating lamb
Two Beef + Lamb New Zealand farmer directors are meeting with the project partners involved with the Tri-Lamb Group which has a goal to get more Americans eating lamb.
Central South Island Director, Anne Munro and Southern South Island Director, Leon Black are in Idaho, representing New Zealand sheep farmers alongside their fellow Tri- Lamb Group representatives from Australia and the United States.
Beef + Lamb New Zealand CEO, Dr Scott Champion said the collaborative promotion by the three sheep producing nations is built around the understanding that the profitability and sustainability of the lamb market in the US is important for farmers in all three countries.
“If more Americans are eating lamb, then each country stands to gain from the opportunities that increased consumption will provide.
“The programme includes online food and nutrition blogs that share lamb recipes and podcasts that show how to build simple and healthy lamb meals for the family and they’re tracking a lot of interest.
“This week the Group reviewed last year’s programme and considered continuing support for the initiative called “Making Lamb Famous in the United States.”
For the year ended 30 June the United States was New Zealand’s third largest sheepmeat market by value (NZ$256 million), behind the United Kingdom (NZ$534 million) and Germany ($NZ275 million) and ahead of China (NZ$247 million).
About Beef + Lamb New Zealand:
Beef + Lamb New Zealand Ltd is the farmer owned industry organisation representing New Zealand’s sheep and beef farmers. Beef + Lamb New Zealand Ltd invests farmer levies to help develop a growing sheep and beef industry providing sustainable returns for future generations. Beef + Lamb New Zealand has four programmes – Farm, Market, People and Information – to deliver innovative tools and services to support informed decision making, and continuous improvement in market access, product positioning and farming systems for New Zealand’s sheep and beef sector.