Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

BioVittoria’s Monk Fruit Extract In New Natural Sweetener

For Immediate Release

BioVittoria’s Monk Fruit Extract In New Natural Sweetener From Mcneil Nutritionals

Hamilton, New Zealand (August 27, 2012): The launch of NECTRESSE™ Natural No Calorie Sweetener, a natural no calorie tabletop sweetener made with monk fruit extract, has New Zealand company BioVittoria celebrating.

McNeil Nutritionals, LLC, (McNeil), a subsidiary of Johnson & Johnson, has launched the new sweetener in the United States with the help of renowned journalist and product spokesperson Lisa Ling.

McNeil is a global marketer of innovative nutritional products, including VIACTIV® Dietary Supplements, LACTAID® Milk and Dietary Supplements, BENECOL® Products and SPLENDA® Sweeteners, the No. 1 selling branded low calorie sweetener in the United States.

NECTRESSE™ Sweetener derives its natural sweetness from monk fruit (also known as luo han guo), a small green melon that has been cultivated in Asia for hundreds of years. BioVittoria produces more than 90% of the world’s supply of monk fruit extract and juice products.

BioVittoria’s chief executive David Thorrold says the company is delighted that, after extensive consumer testing, McNeil chose monk fruit extract for its new natural table-top sweetener.

“NECTRESSE™ Sweetener is a truly unique product that offers delicious, no calorie sweetness from a natural fruit source,” Thorrold says. “Having the market leader launching a table top product made from monk fruit is going to create tremendous consumer awareness and really will take monk fruit into the mainstream.”

Thorrold says BioVittoria’s strategic partner global ingredients company Tate & Lyle played an important role: “Through our partnership with Tate & Lyle we have been able to offer McNeil great ingredient innovation, backed by our unique, world-class monk fruit supply chain.”

Thorrold is confident NECTRESSE™ Sweetener is going to be a success: “Truly game-changing products like NECTRESSE™ Sweetener don’t come along very often. Consumers have long desired a natural zero calorie sweetener that offers the rich taste of sugar. Monk fruit extract delivers natural great-tasting sweetness, without all the calories, and it is made from real fruit using a simple three step process. We believe NECTRESSE™ Sweetener made with monk fruit extract will change the way people think about sweeteners”.

BioVittoria, which is headquartered at the Waikato Innovation Centre in New Zealand, works cooperatively with the Chinese government at both the national and provincial level and operates there through a joint venture company. BioVittoria has a 3,000 member grower network based around Guilin in Northern Guangxi Province, the traditional home of monk fruit, and operates a vertically integrated value chain from seedling production through to finished product.

Wellington-based private equity firm EIP Nominees (Endeavour Capital) remains BioVittoria's largest shareholder. Other investors, apart from Tate & Lyle, include New Zealand’s Accident Compensation Corporation, Stephen Tindall's K1W1 fund and the government-backed NZ Venture Investment Fund. NZTE has also provided support.

Neville Jordan, executive chairman of Endeavour Capital, says McNeil Nutritional’s decision to develop a new natural sweetener with BioVittoria’s China-sourced monk fruit shows New Zealand companies can develop solutions for international customers by looking for innovative ways to partner locally developed technology and know-how.

About BioVittoria
BioVittoria is headquartered in Hamilton New Zealand and is the world’s largest producer and processor of monk fruit. For more information visit: www.biovittoria.com and www.monkfruit.org

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>



Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

Maritime Union: Calls For New Zealand Shipping To Resolve Supply Chain Crisis

The Maritime Union says there needs to be innovative responses to ongoing shipping congestion. Maritime Union of New Zealand National Secretary Craig Harrison says it is essential that New Zealand develops its own shipping capacity... More>>


Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>


Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>



Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>

ALSO: