Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Speedy Signs races ahead in NZ

3 September 2012

Speedy Signs races ahead in NZ

Despite challenging trading conditions in many New Zealand marketplaces the Kiwi owned franchise network Speedy Signs continues to experience strong growth.

The company recently completed 25 consecutive months of increased revenue with another year of double digital growth. Group sales increased to just under $15 million with the new financial year starting strongly.

On the back of this success Speedy Signs is undertaking a major re-branding exercise across its 23 locations in New Zealand.

Grant Archibald, Group CEO of Speedy Signs says that the company is committed to expanding the business and the nationwide re-branding also enables the group to showcase new products and services to customers.

“If we are going to retain and attract new customers it is imperative that our own outlets serve as modern showrooms featuring a variety of new samples to highlight our capabilities.”

A key to the company’s on-going success has been its focus on the SME market and Archibald believes this is a market overlooked by many New Zealand companies. “SMEs account for up to 80 per cent of our business and it’s these companies who have remained robust in the past few years.

“While we do undertake work for larger clients this is a less consistent market and price becomes a bigger focus rather than service and the quality of the work. Often it’s the larger overseas owned corporates that tighten up on expenditure when the global economic outlook becomes less positive.” says Archibald.

When discussing trends in the industry Archibald gives an example of electronic digital signage becoming a growing part of the sign industry and how some clients now integrate this technology along with their visual communications.

“The lowering cost of LCD and Plasma screens has allowed many businesses to utilise the technology in conjunction with printed signage, customers can learn more about the products through the interactive experience.

“We are also seeing a resurgence in direct to media printing as the costs come down and new technology advances especially with direct to substrate printers. It basically means almost any non-traditional material can be printed on.”

Speedy Signs are proud to be more than signage, “We add value to our customers businesses by taking an all round approach to customer’s marketing needs. Through good advice, the right products for the job and a strong understanding of signage communication, we want to help our customers grow their businesses.” concludes Archibald.

For more information visit www.speedysigns.co.nz

Speedy Signs is a network of 23 franchised sign production centres across New Zealand currently in its 15th year of business. Speedy Signs design, manufacture and install business signs that will grow your business faster.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



The Download Weekly: Vodafone FibreX back in court

Vodafone and the Commerce Commission head back to court over FibreX in a week the TCF issues broadband marketing codes that should avoid similar problems in the future... More>>


NIWA: Tonga Eruption Discoveries Defy Expectations
New findings from the record-breaking Tongan volcanic eruption are “surprising and unexpected”, say scientists from New Zealand’s National Institute for Water and Atmospheric Research (NIWA)... More>>


Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>

Stats: Quiet Start For Retail In 2022
The volume of retail sales was relatively unchanged in the March 2022 quarter, following a strong increase in the December 2021 quarter, Stats NZ said today... More>>



Finder: RBNZ Survey: 64% Of Experts Say Rising Inflation Will Push More Kiwis Into Debt

Soaring inflation and cost of living pressures will see many households pushed to the financial limit, according to experts... More>>



Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>