Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


App Edition Launch Of Anne Frank's Diary


NZ Company Behind App Edition Launch Of Anne Frank's Diary

A New Zealand company, TradeMobile, is driving the technology behind the first release of The Diary of a Young Girl by Anne Frank in app format.

Publishers Viking and Penguin will launch the app edition of the inspirational story of courage and heartbreak on 18 October, with a trailer viewable here.

TradeMobile, established in Wellington five years ago as a mobile content provider, is a a digital multi-media specialist with UK-based operations.

The publishing director of Viking, Venetia Butterfield, says the app for Anne Frank's diary enables readers to go beyond the script by using interactive content to immerse themselves in the story of a teenager hiding from Nazi occupiers in wartime Amsterdam.

"It includes previously unreleased archive material from the Anne Frank Foundation, allowing a deeper understanding of the young writer's emotions and experiences set against the horrors of a world at war," she says.

TradeMobile director, Jen Porter, says the app technology compliments the gravity of one of the most compelling texts of the 20th Century, read by tens of millions since it was first published in 1947.

"By providing contextually relevant audio, video, images and animation, it helps depict Anne's story vividly in its full historical context and brings to life its immediacy in a uniquely personal way," she says.

"With a button touch readers can see original pages of Anne's diary, including her sketches, scribbles and commentaries, or listen to extracts read by Helena Bonham Carter. A screen tap plays videos of those who secretly helped Anne and her family, as well as original radio broadcasts of the time."

The Anne Frank app was created by TradeMobile under its trademarked "Beyond the Story" automated publishing platform, says Ms Porter.

The company also created the app for David Starkey's definitive history of British monarcy, Kings and Queens (link) which included live coverage of the Royal Wedding.

"The publishing platform uses proprietary artificial intelligence and authoring tools to transform books from flat text into fully interactive user experiences," she says.

"We have a long term partnership with Penguin for other book apps, as well as scope for new projects with international publishing houses in the UK."

(Footnote: Co-inciding with the app book launch in the UK, the Auckland Museum is holding an Anne Frank Exhibition until 22 October.)


© Scoop Media

Business Headlines | Sci-Tech Headlines


Barfoot and Thompson: Auckland Housing Prices Shrug Off Winter Concerns

Auckland house prices shrugged off the normal winter downturn, concerns about increasing prices and warnings of possible future interest rate rises in July.
“Mounting concerns about the prices being paid and possible future interest rate increases did nothing to dampen July trading... More>>

Stats NZ: Sharp Falls In Unemployment And Underutilisation

The seasonally adjusted unemployment and underutilisation rates fell to 4.0 and 10.5 percent, respectively, in the June 2021 quarter, Stats NZ said today. The unemployment rate continued to fall from its recent peak of 5.3 percent in the September 2020 quarter... More>>

FIRST Union: Do Shareholders Realise Marsden Point Conversion Could Cost More Than Half A Billion Dollars?

FIRST Union, the union representing workers at Refining NZ, are querying whether shareholders voting on Friday on whether to convert the Marsden Point refinery to an import-only terminal realise the conversion could cost $650-700 million dollars... More>>

Transport: July 2021 New Vehicle Registrations Boosted By EV Rebate Scheme
Motor Industry Association Chief Executive David Crawford says that July 2021 sales of new vehicles were boosted by the recently introduced rebate scheme. July 2021 registrations were 15,053 units compared to 12,263 units for July 2020... More>>

ASB: New Support Finder Tool Helps Connect Customers With Thousands In Government Support

ASB research alongside benefit numbers from the Ministry of Social Development shows an increased number of Kiwis are struggling financially, and many may not be aware they’re eligible for government support... More>>

Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>