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Emirates Offering World Twenty20 Incentives

News Release, 7 September 2012

Emirates Offering World Twenty20 Incentives

With cricket fever gripping Sri Lanka in the countdown to the ICC World Twenty20 tournament, Emirates - an Official ICC Partner – will be playing a part in the carnival of cricket through a series of activities, including customer and crowd benefits.

Visitors flying in to Sri Lanka on selected Emirates flights carrying competing teams will have the chance to win exclusive signed merchandise as part of a “lucky seat” promotion. In addition, radio, print and digital promotions will provide cricket fans the chance to win match tickets to the tournament.

Emirates is also offering fans the chance to be part of an innovative digital activity at the final on October 7 that will keep interest alive beyond the tournament. Spectators have the opportunity to tag themselves in a picture at the final taken by the Emirates FanCam, a 10 billion pixel 360-degree image which has captured every person in the stadium. After the final visit to tag yourself in the crowd, or spot a member of the Emirates cabin crew to be in with a chance to win signed merchandise.

In addition to flying in the trophies for both the men’s and women’s events - as well as number of the competing teams, their fans and the Emirates Elite Panel of ICC Umpires and Referees, the international airline – which serves New Zealand with four daily flights with connections to Colombo – is contributing to the growth of the game at a grassroots level.

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As Official Airline of the Murali Harmony Cup, an event being staged in the build-up to the ICC World Twenty20 dedicated to promoting peace and understanding by bringing together talented young players from across Sri Lanka, Emirates will be providing a number of special awards.

The schoolboys competing in their event – which gets under way tomorrow - have the added incentive of winning a place in the Unity Team, a select side which will join Muttiah Muralitharan and Kumar Sangakkara on an Emirates flight to Singapore where they will play two exhibition matches against Singapore Cricket Club. In addition,


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