GoTrace Conference supporting “good products to good markets

GoTrace Conference supporting “good products to good markets”

Creating export markets and getting products safely to end-consumers is getting more and more complicated. The GoTrace Conference is being held in Napier on 31 October 2012 with the objective of making exporting easier and improving transparency in the supply chain.

The Government’s initiatives to increase the value of exports rely on functional export pathways to take quality products from producer, across the supply chain, and to satisfied consumers.

Speakers represent a wide-range of interests including the primary sector, international experts in supply-chain management, science providers, and exporter groups and include:
• Ian Proudfoot, head of agribusiness at KPMG and lead author of the KPMG Agribusiness Agenda
• Catherine Beard, Executive Director, Export NZ and Manufacturing NZ
• Nadine Tunley, Chair, Pipfruit NZ
• Jose Almirall, Director International Forensics Institute at the University of Florida
• Alasdair McLeod, lead author for the Red Meat Strategy

The Conference is supported by Export NZ, Oritain Global Limited, and the Global Food Safety Forum. The Global Food Safety Forum is a joint USA & Chinese organization that has been endorsed by government regulators, including China’s Ministry of Commerce and Ministry of Agriculture. Conference Chair, Dr Helen Darling, believes that “the conference is bringing the right people together to inspire exports and to make exporting easier”.

Information about the Conference can be found at www.gotrace.org

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