Mi9 appoints New Zealand commercial director

Mi9 appoints New Zealand commercial director

Auckland, 3 October 2012 – Mi9, the re-branded trade division of MSN New Zealand, has appointed Dan Robertson to the newly created position of New Zealand commercial director.

He takes over from Mi9 general manager Liz Fraser, who has accepted a new position at MediaWorks TV.

Robertson has worked for Mi9 and its predecessor MSN since 2007 and most recently held the position of Mi9 sales director. In 2011 he was appointed to the Advertising Standards Authority board as online representative.
Robertson started his career at the Waikato Times, where he worked as a cadet before progressing to senior advertising positions at various Fairfax newspapers. He was later promoted to media consulting roles spearheading sales of Fairfax Media newspapers, magazines and online properties to Wellington and Auckland agency partners.

“I am ridiculously proud of Mi9’s achievements. We started as an underdog and today operate advertising networks and platforms that really matter to New Zealand’s major agencies and their brands,” Robertson said.

Departing Mi9 general manager Liz Fraser said: “I’m sad to leave and I’ll miss the crew. But I’m leaving the business in great shape and sound hands. Dan knows what he’s doing. I’d love to say I taught him everything he knows, but many of Mi9’s achievements are a tribute to Dan’s commercial panache. Just you watch.”

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