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Beef + Lamb New Zealand support Café Challenge

15 October 2012

Beef + Lamb New Zealand support Café Challenge

Beef + Lamb New Zealand is teaming up with NZX Agri on an initiative to create a greater understanding of the agriculture sector.

Beef + Lamb New Zealand Chief Executive Officer, Dr Scott Champion said the two organisations were working together on the Café Challenge, a light hearted initiative to get rural publications onto the magazine racks of city cafes.

“We want to share positive farming stories with city folk and a great way to do that is to ensure rural publications are among the magazines they read in city cafes.”

Dr Champion said as well as highlighting where food comes from, city folk will have the chance to read about the commitment of New Zealand farmers to managing their land and animals.

Beef + Lamb New Zealand is working with NZX Agri to encourage cafes to carry magazines that tell stories about interesting people working on the land and making a big contribution to the New Zealand economy.

Interest in the Café Challenge will be driven by social media and those interested can start following @cafechallengenz and @NZbeeflamb on Twitter.

About Beef + Lamb New Zealand:
Beef + Lamb New Zealand Ltd is the farmer owned industry organisation representing New Zealand’s sheep and beef farmers. Beef + Lamb New Zealand Ltd invests farmer levies to help develop a growing sheep and beef industry providing sustainable returns for future generations. Beef + Lamb New Zealand has four programmes – Farm, Market, People and Information – to deliver innovative tools and services to support informed decision making, and continuous improvement in market access, product positioning and farming systems for New Zealand’s sheep and beef sector.

www.beeflambnz.com

ENDS

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