Online wine retailer partners with new food and cooking site

23 October 2012

Top online wine retailer partners with new food and cooking website

Advintage – one of the largest online wine retailers in the country – has become the official wine partner for the Food Hub, APN New Zealand’s new dedicated food and cooking site.

foodhub.co.nz, officially launched this week, will showcase thousands of recipes from APN’s newspaper and magazine publications. Its content has been specially selected for a New Zealand audience and offers trusted recipes with seasonal ingredients and standard New Zealand weights and measurements.

Launch partner Advintage is enthusiastic about its relationship with the Food Hub and the value it will bring to its brand.

“As an online retailer with a national database it’s a fantastic opportunity for us to partner with this innovative new food site. We are constantly looking at ways to engage with New Zealanders and give them an opportunity to buy quality wine at compelling prices. We believe that foodhub.co.nz will not only enable Kiwis to find a trusted recipe but it will allow us to recommend and deliver a great value wine match,” said John Macpherson, owner of Advintage.

foodhub.co.nz will be the digital partner to the NZ Herald’s new Monday food section, Bite, and will feature new content as it appears across the APN network of newspaper and magazine publications, including the NZ Herald, New Zealand Woman's Weekly, the Listener and regional newspapers including Hawkes Bay Today. It will be available on desktop, tablet and mobile devices.

“We’re finding that more and more people are constantly on the go and wanting everything at their fingertips. If you are walking along the street or on the bus thinking of a cool wine match to go with your home cooked meal, you can jump on foodhub.co.nz via your smartphone and come directly to us for advice. You’ll get a great deal and your wine delivered to your doorstep within 24 hours,” said Mr Macpherson.

Access to the Food Hub's search and archive is free, as is membership. Registered members have special privileges including being able to enter competitions, saving ingredients to their shopping list and the ability to comment on recipes.

Advintage www.advintage.co.nz is one of New Zealand’s largest and most trusted online wine retailers and every month it couriers thousands of cases of wines to customers nationwide. The company, which employs seven staff, has been in business since 1999 and operates out of a large wine retail warehouse in Havelock North.

Advintage considers itself as a gatekeeper of quality across all price points. It buys wine in bulk from quality producers and sells top brands often at heavily reduced prices. Advintage is always looking for value and diversity for its customers.

ENDS

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