Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Wineries Whet Consumers’ App-Etites

NZ Wineries Whet Consumers’ App-Etites


A new range of smartphone apps are helping wine and food enthusiasts connect with wineries throughout New Zealand. The applications, created by NZ Wineries, are designed to keep consumers up to date with the latest news, wine releases, special offers and events in wine producing regions.


Graeme Bott, an emerging winemaker and founder of NZ Wineries, says the apps are a great way to bring the New Zealand wine industry and consumers closer together.


“We wanted to make the engagement between wineries and shoppers/tourists seamless. Through our apps, we can send instant notifications to our users informing them of wine updates in their specified region.”


The apps were created for some of New Zealand’s most well-known wine producing regions; Waiheke Island, Hawkes Bay, Martinborough, Marlborough and Central Otago. The aim is to provide information on all the wine and food hotspots in each region, as well as events, deals, tours and transport.


“Our goal is to provide a simple, interactive and fun platform, bringing exclusive wine and food knowledge to the next generation of wine and food lovers,” says Mr Bott.


Due to demand by locals and tourists, NZ Wineries have plans to release more features.


“We’ve had great response by both consumers and the winemaking community. The latest development is a booking feature, which allows users to book tables for a particular restaurant straight from their phone.”


Due to the rapid uptake of smartphones, Mr Bott predicts the wine industry must become increasingly tech savvy to keep up with consumer trends.


“We are excited to be starting 2013 with five wine regions and we’re getting ready to expand further across the country.”


The free NZ Wineries apps are available on both iPhone and Android, and can easily downloaded from the iTunes and the Google Play Stores.

-ENDS-


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>


E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>




Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>


Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>



Stats NZ: New Zealand Is Getting Drier

While there is natural variation in precipitation due to seasons and cycles, New Zealand appears to be getting drier, Stats NZ said today... More>>