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It’s been a growth year for Fairfax Magazines

Media Release
UNDER EMBARGO UNTIL MID-DAY FRIDAY, 8 FEBRUARY 2013

It’s been a growth year for Fairfax Magazines

It’s good news for Fairfax Magazines stable with latest readership results showing annual growth across a number of the publisher’s titles.

Of the 14 titles measured by Nielsen’s readership survey, 10 have increased numbers of readers. NZ Life & Leisure, Cuisine, NZ House & Garden, NZ Trucking, NZ Autocar, NZ Horse & Pony, NZ Lifestyle Block, NZ Fishing News, PC World and Computerworld all reached more readers than the same period last year.

“Readership results help keep us informed on how well we are connecting with readers. They are an important gauge for our editors, who are dedicated to delivering quality content to their audience,” says Fairfax Magazines general manager, Lynley Belton.

NZ Life & Leisure is again one of the publishers top performing titles, showing 34 percent year-on-year growth from 117,000 to 157,000 readers. The magazines editor Kate Coughlan should be recognised for consistently delivering the type of content New Zealanders are looking for in a magazine.

“Kate goes to extraordinary lengths to connect with her readers. She has been known to travel through blizzards to attend a reader event,” says Belton.

A significant increase was also seen in NZ Autocar, which may be attributed to the magazine’s recent move to offer an enhanced digital version to readers. The title recorded a lift of 45 percent in the last year, now reaching 216,000 readers. Editor Kyle Cassidy is embracing new ways to connect with his readers.

“Offering readers a choice in accessing content opens up new possibilities. The latest results suggest readers are embracing the changes we have been working toward over the last couple of years,” adds Belton.

NZ Trucking also showed significant growth with a jump from 93,000 to 115,000 readers; a 24 percent increase.

Cuisine, up 7,000 readers to 415,000 and NZ House & Garden up 3,000 to 546,000 readers were both strong performers in the lifestyle category.

Other titles recording significant readership increases were NZ Lifestyle Block (78,000 to 85,000), Fishing News (283,000 to 306,000) and NZ Horse & Pony (70,000 to 72,000).

Technology titles Computerworld increased readers, now reaching 49,000 and PC World was also up to 125,000.

ends



About:

Fairfax Magazines, a division of Fairfax Media NZ. Fairfax Media NZ publishes a number of newspapers and magazines throughout New Zealand. Of the magazines published by Fairfax the following 14 titles are included in the above statements: Cuisine, NZ House & Garden, NZ Gardener, NZ Life & Leisure, The TV Guide, Boating NZ, NZ Autocar, NZ Fishing News, NZ Horse & Pony, NZ Trucking, NZ Lifestyle Block, Computerworld, Fish & Game NZ, and PC World.

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