Kiwi-Made Hydration Drink Launches New Colour-Free Range

Kiwi-Made Hydration Drink Launches New Colour-Free Range

TAURANGA, Monday 18th March 2013: New Zealand-made premium electrolyte drink company, R-Line, is launching a new colour-free range to meet high consumer demand.

R-Line stands for rehydrate, refuel, rebound and contains the ideal combination of electrolytes and carbohydrates to support peak performance. The locally-made product comes in six delicious flavours and colour-free alternatives for each are now available.

R-Line owner, Phill Dromgool says some athletes prefer colour-free hydration drinks and believes it is important to cater for a wide range of tastes and preferences.

“Being Kiwi-made, we can offer a wider range of products without having to import huge amounts of stock. This means our products are fresher, an important factor when using natural flavours.

“The cold processing technology we use to make R-Line retains the fantastic natural flavours that give R-Line its unique refreshing taste,” Dromgool explains.

An innovation in the electrolyte drink market, R-Line is a liquid concentrate, rather than a traditional powdered concentrate, making it easier to mix up in bulk. “It is often made up in 10-litre batches for sports teams and works out at $1.70 per litre compared to RTD (ready-to-drink) electrolyte drinks which cost around $4.50 RRP per 750 mls.”

R-Line concentrate also has a 12-month shelf life and, once mixed up, will last for a week, whereas powdered sports drinks usually need to be used within a day if they’re not refrigerated and often go to waste.

A one litre bottle of R-Line concentrate makes 10 litres and retails for $17.00. Colour-free options include raspberry apple, blueberry, guava, lemon and lime, and orange.For a list of retailers or to purchase online visit www.rline.co.nz.

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About R-Line

R-Line was developed in conjunction with one of our country’s leading universities and is made in New Zealand. Launched in 2011 with its headquarters in Mount Maunganui, the company’s electrolyte drinks are available in sports stores, bike shops, health outlets, pharmacies, sports clubs and through personal trainers across the North Island, and now in selected outlets in the South Island.

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