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NZFarmer launch creates integrated home for farming news

15 April 2013

NZFarmer launch creates integrated home for farming news

Following the integration of Rural Press into Fairfax Media New Zealand, digital rural content has been rebranded NZFarmer, with the launch today of a powerful digital farming destination www.nzfarmer.co.nz (housed within Stuff.co.nz) and the new look farming sections in all regional Fairfax newspapers.

This digital home complements the already extensive rural publishing of Fairfax Media in New Zealand, which reaches 88.8% of the farming community via specialist publications and farming sections within our daily newspapers. The team of 20 rural editorial specialists will work together to create content for all publications, under the direction of Tim Cronshaw, Head of Rural Content.

The new structure offers advertisers a highly integrated solution for multimedia campaigns targeting Fairfax Media’s farming audience. Advertisers will also be able to target specific farming sectors thanks to dedicated coverage of key farming sectors and issues.

“Our editorial teams are the proven experts in covering a broad swathe of rural issues,” says Gareth Codd, General Manager of Waikato Region for Fairfax Media. “This integrated approach ensures we can offer both readers and advertisers the best of the rural sector, online and in print. Our existing publications will be strongly supported by the integrated rural content team, and the addition of a dedicated digital home, www.nzfarmer.co.nz, gives New Zealand’s farming community up-to-date and relevant information when they need it most.”

Sectors and issues to be covered at launch are dairy, beef, sheep, crops, agribusiness, markets and advice, with additional sections to be added following the launch, including machinery, field days and livestock sales.

Advertisers will also have the opportunity to advertise throughout in-depth content both in print and online, including series investigating specific issues, for example ‘Life after drought’. In addition, they will have the opportunity to gain high profile association with key events such as National Agricultural Fieldays, with pre-event profiles, onsite event coverage, company profiles and extensive video content.

In the rural sector, Fairfax Media’s publications include Straight Furrow, AgTrader and Dairyman, Waikato Farmer, Central Districts Farmer, and Southland Farmer.

For more information advertisers and agencies should contact the Fairfax Media network team on 09 970 4000 or 04 474 0487.

Source: Nielsen 2012 Rural Survey *in a typical issue period/last seven days for daily newspapers

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