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Genuine NZ infant formula labelling critical issue for NZ

Genuine NZ infant formula labelling critical issue for New Zealand

The New Zealand Infant Formula Exporters Association (NZIFEA) is attending the Mother and Baby Expo in Beijing in April to demonstrate measures to protect brand New Zealand from false labelling of product on sale overseas.

The Chairman of the NZIFEA, Michael Barnett, says guaranteeing New Zealand quality is essential, “the Chinese and other international countries need to know the New Zealand labelled infant formula product is genuine and is backed by our quality and regulations. The health consequences and the damage to New Zealand from not having accredited brands and genuine labelling could be severe. The infant formula industry is worth millions and the impact of harmful fake New Zealand dairy product anywhere would be devastating,” said Michael Barnett.

Six members of the NZIREA are attending the Mother and Baby Expo in Beijing in April held on the 13, 14, & 15th of April. A media event is planned on 14th April which will present the Association to the Chinese media and invited guests. It will outline the purpose; objectives of the association and will outline the work to accredit brands in the Association.

“We will talk to Chinese Government and industry representatives to help ensure quality infant formula can be identified and traced,” he said.

The NZIEFA trade display will feature the six members of the New Zealand Infant Formula Exporters Association and will be the official New Zealand Infant Formula Brands stand, emphasising the manufacturing and the quality of the New Zealand product.

NZIEFA members include leading New Zealand infant formula brands, processors, packaging experts and laboratories. The six members who are attending the Beijing Show are Avanti International , Carrickmore, Lact Nutrition, Naturlait, Oceania Nutrition, and Yum Yum.

Between the members of association are responsible for the export of over 12 million cans to China representing a retail value of 3.6 Billion RMB.

ENDS


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