Fresh energy and expertise inspire Strategy Design

Fresh energy and expertise inspire Strategy Design & Advertising with two senior appointments

Geoff Cranko, Group Managing Director, Strategy Design and Advertising is pleased to announce the arrival of two new heavyweights to the Strategy Christchurch office.

Cindy McEwan, Managing Partner, and Matt Hampton, Creative Partner, bring serious clout with their respective experience and expertise, to an already strong agency that continually punches above its weight.

“This is a coup for us and one that really strengthens our offering to clients,” says Cranko. “We are a results driven, full service agency and bringing Cindy and Matt on board brings new depth to both our creative and strategic credentials. With an incredibly strong history of work we now have a new dream team hungry to make their mark by achieving dynamic results for new and existing clients.”

Cindy McEwan is passionate about bringing business strategy and creative innovation together and has a talent for getting the best results from ideas and people. After cutting her teeth in London, Cindy returned to NZ to join Strategy as Client Services Director. This role lasted nine years and saw Cindy take the reigns managing client design and advertising requirements across all sectors and channels.

A three-year stint as Group Marketing Manager for Scenic Hotel Group means Cindy rejoins the Strategy Group armed with a first-hand understanding of both agency and client needs. Returning to Strategy, she also has an innate understanding of the agency and a strong desire to continue to grow the business.

Matt Hampton, an award winning Creative Director is passionate about developing beautifully crafted and original, effective ideas. As Creative Director at Colenso/Proximity, Matt was part of the team that earned the accolade of being the world’s most awarded agency across all disciplines in 2012. He brings this style of thinking and an abundance of ideas of how to create advertising that truly makes a difference for clients.

A network of boutique agencies in New Zealand and Australia, Strategy combines strategic business acumen together with incredible design. With these two new appointments Strategy has armed itself with some of the best talent around to create work that delivers results and work they and their clients will be proud of.

ENDS

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