Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ Post and Weta bring a slice of Middle-earth to China

14 May 2013

New Zealand Post and Weta Workshop bring a slice of Middle-earth to China

New Zealand Post and Weta Workshop have teamed up to bring a slice of Middle-earth to the Chinese market - via the China/New Zealand online shopping site

The venture launches this month, with a selection of products from Weta’s range of Middle-earth collectibles becoming available on ULE - everything from clothing to collectibles and prop replicas. [See:]

The ULE site is an online shopping portal established by China Post and Tom Group to sell genuine brand, high quality products from the original source, to Mainland China.

New Zealand Post, which has developed a strong business relationship with China Post, was invited to be the first overseas party to participate in the online sales channel. The dedicated New Zealand Mall ( helps New Zealand businesses reach the lucrative middle class consumer market in China. A wide range of New Zealand brands are already available on the online site.

“We are delighted to be part of this China Post initiative,” says Mark Lawley, the General Manager of New Zealand Post’s International business. “The opportunity to be part of the ULE channel has provided an opening for New Zealand merchants into the Chinese market, as well as being a real boost to our international business and profile.

Sir Richard Taylor, Weta Workshop Creative Director and co-owner, is equally excited by the opportunity.

“The Workshop team is thrilled to once again create a line of beautiful figures, prop replicas and artworks from our work in Middle-earth. We have enjoyed being part of the team that has brought The Hobbit films to life, and we are therefore delighted to be able to bring these high-end artworks directly to discerning collectors in China.

“Weta, and myself personally, have many friends and partners in China and we can’t wait to see what they think of our products.”

Weta has previously served a small number of Chinese customers through their English language website, However, complications with language and variations in commercial models between China and New Zealand have made it difficult for an overseas online retailer to trade in China, without the services and local support of a party such as ULE.

“We are very fortunate to be able to join the trusted ULE brand, and use the help they can provide to turn the real difficulties an overseas party can experience into simple market entry formalities through their local presence in China,” says Weta Limited General Manager, Tim Launder.

“It is a toe in the water for us, and while we don’t quite know what to expect, we are very excited about the prospect of reaching our fans in China in this way, and we are ready for it.”

Weta’s launch on ULE was announced in China via popular economic magazine “Economic Weekly” on 6 May.

Fans on NZ Mall and Tourism NZ Weibo sites (Weibo is China’s equivalent of Twitter) have indicated that they are looking for access to Weta’s products through a Chinese shopping site.

About Weta Workshop:
Weta Workshop is a five time Oscar® winning conceptual design and physical manufacturing facility in Wellington, New Zealand, servicing the world's entertainment and creative industries.

Weta Workshop has built upon its seven years’ experience creating Middle-earth for The Lord of the Rings trilogy, and has spent four years assisting in conceptually designing parts of Middle-earth for The Hobbit films.

Weta Workshop is assisting in the design of the characters, culture and world of Middle-earth and has specifically manufactured the armour, weapons, creatures, special make up effects and prosthetics for The Hobbit films.

About Weta Limited
Weta Limited – Weta’s collectibles and merchandising arm has built an international reputation for high-end fine art collectible statues and prop replicas under licence from the world of movies, games and television, designed and made by the same artists and craftspeople that work on their movies.

Beginning in 2001 with The Fellowship of the Ring, Weta has produced many hundreds of collectible statues, busts and other merchandise, for discerning collectors across the globe.

Weta also runs the Weta Cave in Wellington, New Zealand - a shop, miniature museum and theaterette, as well as Window into Workshop, where Weta technicians host visitor groups and take them inside the walls of Weta Workshop. Website:

© Scoop Media

Business Headlines | Sci-Tech Headlines


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>

E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>

Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>

Stats NZ: New Zealand Is Getting Drier

While there is natural variation in precipitation due to seasons and cycles, New Zealand appears to be getting drier, Stats NZ said today... More>>