Ardbeg Unearths Its Latest Limited Edition

MEDIA RELEASE
14/05/13

Ardbeg Unearths Its Latest Limited Edition

Ardbeg, the world’s smokiest, peatiest award winning whisky is set to launch its latest limited edition called Ardbog, on ‘Ardbog Day’ – 1st June and will be available exclusively at New Zealand Ardbeg embassies.

To be the first in the country to enjoy a wee dram of the 2013 Ardbog Limited Edition, whisky connoisseurs can either head to Whisky Galore in Christchurch or Sam Snead’s House of Whiskey in Auckland on 1st June where Ardbog will launch for sale. These Ardbeg Embassies will also host special tastings during Ardbog Day as well as some peaty in-store events to celebrate the worldwide launch.

Rai Banbury, senior brands manager, says, “The Islay Ardbeg Festival has become a key date in the calendar of malt whisky lovers worldwide. Every year Ardbeg creates a unique and fun way for our Ardbeg fans to celebrate Ardbeg and the much anticipated limited edition release.”

The name Ardbog was chosen to highlight the peat bogs of Ardbeg’s island home Islay and the part they play in the whisky making process. The unique peat bogs contain highly aromatic plants that when used to dry malted barley gives Ardbeg whiskies their distinctive smoky flavour.

Ardbog has deep, enticing waves of pecan nuts, salty toffee & caramels, fudge, leather and a distinct whiff of herbs, lavender and violets. The smoke is soft and aromatic, and is interwoven with savoury notes, like Iberico ham (de bellota) and olives.
The release of Ardbog follows the highly acclaimed Ardbeg Galileo, awarded as the World’s Best Single Malt at the World Whisky Awards earlier this year.

To find out more about ARDBOG Day and becoming a committee member, visit:
http://www.ardbeg.com/ardbeg/members/public/index/register.

- Ends -

Notes to Editors:

NZ Ardbog Day Events on Saturday 1st June:
• Whisky Galore, 66 Victoria Street, Central City, Christchurch.
11-5pm
• House of Whiskey, 50 Courthouse Lane, Auckland, CBD.
11-5pm

Tasting Notes:
Colour
Deep ochre

Aroma
Deep, enticing waves of pecan nuts, salty toffee & caramels combine with fudge, leather and with a distinct whiff of herbs, lavender and violets. The smoke is soft and aromatic and is interwoven with salty, savoury notes, such as Iberico ham and olives.

The addition of water brings forth herbal, perfumed notes, smoked rhubarb, aged balsamic vinegar and some salty, ‘graphite’ notes reminding you of the Manzanilla cask element.

Taste/Texture
A full, oily/tingly mouth feel leads into a powerful, salty, savoury burst of flavours including salted cashews and peanuts, clove, aniseed flavoured toffee, green olives and a curious hint of anchovy.

A long, lingering aftertaste, in which the classic Ardbeg sweetness (like a hint of maple syrup) is kept in check by oak tannins, clove and coffee grounds. RRP $160
About Ardbeg:
Ardbeg prides itself on being the ‘Ultimate Islay Malt Whisky’. Established in 1815, Ardbeg is revered by whisky connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite this, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

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