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New Music Technology First of Its Kind In New Zealand
20 May 2013
New Music Technology First of Its Kind In New Zealand
Ever wanted to pick your own music when you are grocery shopping? Well now you can. PAK’nSAVE is launching the first of its kind music pilot, which lets you do just that – be the stores DJ and choose your favourite track whilst shopping.
My DJ launches this week in three PAK’nSAVE stores throughout the country: Papakura, Porirua , and Riccarton with the intention of it rolling out throughout the country, later this year.
PAK’nSAVE working closely with, Surround Media and AudioPilot, is using touch screen technology which has a database of 3500 songs, specifically selected for PAK’nSAVE store environment, to choose from and includes some of New Zealand’s favourite and latest music tracks.
Jules Lloyd, Group Brand Director for Foodstuffs New Zealand says that this technology is the first of its kind in this sector.
“As far as we know, no other retail store in New Zealand has launched this technology which completely allows the customer to choose what music plays whilst they shop,” she says.
“Research says that
customers are happier shopping when they hear their
favourite music,” she explains. “And we are all about
giving our customers the best experience whilst in
store.”
My DJ launches this weekend in selected
PAK’nSAVE’s throughout the country and will run for
several months.
ENDS
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