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Orange Group appoints Darryl Edradan as Production Designer
FOR IMMEDIATE RELEASE: The Orange Group appoints
Darryl Edradan as Production Designer
Thursday
23rd May, 10.30am - Auckland, New Zealand.
Press Release:
The Orange Group
The Orange Group appoints Darryl
Edradan as Production Designer.
Darryl Edradan, previously Senior
Creative Designer for Communication Design International
(Singapore), has been appointed as the new Production
Designer at Orange.
Darryl joins the Orange team with over ten years of international production design experience in the exhibition and experiential event marketing industries.
Previously with Communication Design International (CDI), an outsourced marketing and communications company in Singapore. At CDI, he was responsible for directing the design team to deliver the design solutions (spatial and graphic) for events, exhibitions and showroom design for Volkswagen, Honda and Kia Motors.
“We’re delighted Darryl chose to join Orange. His skill-set and expertise is advanced beyond that which we’ve seen within the New Zealand event and exhibition industry. His appointment ensures that all of Orange’s current capabilities are not only maintained, but extended and improved immensely,” says Tony Gardner, CEO.
Prior to CDI, Darryl was with Kingsmen Exhibits as Senior Designer and Team Leader of the Integrated Marketing and Communication Solution Team, managing requirements for BMW and MINI in countries including Saudi Arabia, Dubai, Korea, China, Brunei and Singapore.
“He is highly creative and can produce more complex 3D renders than we’ve seen in this industry before, using highly-specialised software that allows for greater flexibility and improved aesthetics whilst retaining the accuracy of the spatial design elements”, Gardner says.
Other highlights of Darryl’s career include major projects such as the Ministry of Home Affairs Road Shows, SK II Road Show and the Interior Retail Design for Dolce & Gabana at Harvey Nichols in Hong Kong.
Darryl Edradan is relocating from Singapore to commence with Orange on 17th June.
ENDS
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